John Koetsier, Rebecca Nackson, Jana Jacobs, Hermione Way, Sunil Thomas
During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have followed for decades are gone for one simple reason: they don’t apply to these times of uncertainty.
The global coronavirus pandemic has upended life as we know it — and the full impact on mobile brands is yet to be determined. Find out how startups and brands can deal with the uncertainty around this pandemic and how it will change the rules of engagement.
Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product.
Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.
In this webinar, learn how to:
- Optimize app design to improve customer lifetime value and increase retention
- Create effective goals and hypotheses with our proven best practices
- Reduce cart abandonment and increase sign-ups
- Save hours of developer time and make fewer App Store submissions
Raghav Kumar, Head of Customer Marketing, Regional Marketing Lead - APAC, CleverTap
Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of the their lifecycle.
In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
- Understand the user journey from acquisition to advocacy
- How businesses benefit from optimizing experiences across each of these lifecycle stages
- How focusing on retention can increase CLTV (Customer Lifetime Value) and also help you in building brand advocates
Raghav Kumar, Head of Customer Marketing & APAC Marketing Lead
Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.
The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.
In this webinar, you can expect to learn all about retention as a growth driver
the following points:
- The current state of mobile apps
- Understanding the leaky bucket problem
- User retention metrics to focus on
- The pillars of sustainable growth and retention
- How leading businesses are successfully driving growth with user retention
Over 90% of mobile apps are downloaded, but never used again. Retaining your users is challenging, but with the right product and strong engagement strategies, it can be done! In this presentation you will learn:
- Engagement channels and strategies that fit your business
- Segmentation best practices to drive retention and conversions
- How to Re-engage your users and prevent them from uninstalling
- How to leverage AI & Machine Learning technologies
CleverTap is a powerful mobile marketing solution that helps marketers create differentiated omnichannel customer engagement strategies that drive growth. Every day, thousands of brands build valuable customer relationships using CleverTap’s intelligent mobile marketing platform, which provides actionable, real-time insights to help create amazing customer experiences.
Over 8,000 global brands including Star, Sony, Samsung, Domino’s, DC Comics, BookMyShow, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps.
CleverTap enables growth and retention teams to manage and improve the impact of mobile marketing across the entire customer lifecycle. Leverage user data, automation, AI/ML, and personalization techniques in one enterprise platform.