What Email Marketers Need to Know in 2020

Presented by

Roopali Chug, Siddhartha Das

About this talk

Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI. However, with technology changing rapidly, the priorities of email marketers are evolving. In 2020, email marketers must be agile enough to keep up with the changing needs of the market.

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.