New Reality, New Rules: Marketers & Consumers

Presented by

John Koetsier, Rebecca Nackson, Jana Jacobs, Hermione Way, Sunil Thomas

About this talk

During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have followed for decades are gone for one simple reason: they don’t apply to these times of uncertainty.

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CleverTap
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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.