Engagement, Retention and Monetization

Presented by

Meenakshi Ganesh - Director, Customer Success (APAC) at CleverTap | Aditya Chintawar - VP Product Management at Koinworks

About this talk

The average app loses 71% of its users within just 3 months. For your app to succeed, you can’t let these stats be your reality. Successful mobile marketers know it’s not about acquiring users. It’s about convincing them to come back. That’s why user retention needs to be your #1 priority. In this session, we'll teach you how to supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns. Key learnings: - Using advanced analytics to uncover monetization opportunities - Types of campaigns you should automate to drive engagement and save you time - Lifecycle optimization to take you from activation to repeat purchase - Tap into dormant and churned users for new monetization opportunities

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.