Mobile Marketing Workshop Series: OTT & Media Apps

Presented by

Jay Dalvi, Product Expert, CleverTap

About this talk

Media consumption has gone from primetime to all-the-time. The viewer’s decision journey is divided into hundreds of micro-moments across devices and channels. In addition to the shift in consumer behavior, teams owning growth and marketing for OTT apps also need to worry about subscriber growth, boosting engagement and improving retention. Join us for this hands-on workshop to learn practical tips to help you win in this highly competitive space and discover industry best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing repeat viewers and even building effective win-back campaigns. You’ll get practical tips on how to: - Increase key metrics like session frequency and watch time - Use personalized campaigns to drive conversions and sell subscriptions - Improve long-term customer engagement and retention

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.