Mobile Marketing Workshop Series: Gaming & EdTech Apps

Presented by

Jay Dalvi, Product Expert, CleverTap

About this talk

COVID-19 transformed the way we live. As a result, people are using mobile apps and services more than ever before. As people stay indoors, global mobile game & education app downloads have increased dramatically, with unprecedented rates. But how can Gaming and EdTech app teams engage and retain these users? In this hands-on workshop, you’ll learn practical tips to help you win in these highly competitive industries. Discover best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing in-app transactions and even building effective win-back campaigns. You’ll get practical tips on how to: - Use live segmentation and custom journeys to increase in-app purchases, completion and fill rates, and user retention - Identify at-risk users and keep them engaged with targeted campaigns - Personalize the user experience in meaningful ways that fuel cross-promotion, improve CLV and build brand loyalty

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.