The Bridge Between User Acquisition and Engagement

Presented by

Meenakshi Ganesh - Director, Customer Success (APAC), CleverTap and Prasoon Nischal - Agency Success Manager, Branch

About this talk

When the customer journey can start or end at any time, on any channel or device - brands must provide a seamless experience at every touchpoint. That's what makes digital marketing so complex and why so many brands are embracing omnichannel marketing to attract and retain customers. An omnichannel approach unifies campaigns and messaging across channels to deliver a complete, consistent user experience. It’s a strategy that’s proven to inspire long-term customer loyalty. Join us for an insightful discussion with practitioners from the mobile engagement space who will talk about: - Learn how to measure user acquisition with Branch - Connect the dots between user acquisition and customer engagement - Build contextual, omnichannel engagement campaigns with CleverTap

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.