Reimagine Growth: Find your silver bullet with analytics and segmentation

Presented by

Shobhit Singhal and Sabyasachi Sahu

About this talk

Key Learnings - Understand what your users are doing on your app once you’ve acquired them - Use the Recency, Frequency, and Monetary (RFM) analysis framework for segmentation to convert loyal customers into influencers - Apply cohort analysis, and intent-based segmentation to fuel growth

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.