Timing is Everything: How to Identify, Engage, & Win More Target Accounts

Presented by

Nancy Nardin | Smart Selling Tools, Aaron Kotick | DealIQ, & Jake Shaffren | DiscoverOrg

About this talk

Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock. Because of Deal IQ's unique solution, the ability to target potential new accounts at the right time - just as they prepare to acquire new technology or close a new deal - was absolutely crucial to success. And the need to engage high level stakeholders - the true decision makers at these accounts - meant Deal IQ needed reliable, accurate contact data, and organization charts.

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.