How To Evaluate A Data Provider For Revenue Growth

Presented by

Monica Stewart | Skaled & Matt Heinz | Heinz Marketing & Trish Bertuzzi | The Bridge Group

About this talk

DATA IMPACTS ALL ASPECTS OF SALES AND MARKETING EFFORTS. DOES YOUR DATA RISE TO THE CHALLENGE? We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance: Verified contact info Firmographics (public, private, government, and 501c) Reporting hierarchy Personnel and project changes Watch DiscoverOrg's Director of Partnerships Krystan Resch, and guests from Skaled, Heinz Marketing, and The Bridge Group, as they review the survey and share what they think sales and marketing teams need to consider when evaluating a data provider for revenue growth.

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.