Turning data into pipeline in a GDPR world

Presented by

Henry Bruckstein CEO & Founder | Campaign Stars & Krystan Resch Director of Partnerships | DiscoverOrg

About this talk

How GDPR-compliant survey-based research presents a golden opportunity for account-based marketing (ABM) success. GDPR compliance has added a new layer of legal concern for marketers. But far from limiting it, GDPR compliance has created a truly golden opportunity for successful survey-based market research. In this webinar, we’ll share the exact tactics you need to execute a survey-based research play that: Remains GDPR-compliant. Enables true account-based prospecting. Fuels an entire quarter’s worth of content strategy. Join Campaign Stars CEO & founder Henry Bruckstein and DiscoverOrg Director of Partnerships Krystan Resch for this ABM and GDPR Bootcamp!

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.