Discover Buying Signals: How To Stand Out With A Cold Call

Presented by

Michael Joseph Customer Success Manager | DiscoverOrg

About this talk

The #1 factor in a buying decision is timing. If the timing isn’t right, no amount of sales tactics will produce a sale. “Scoops,” or buying signals, are company events that indicate a pain point and often predict purchase behavior. In this new video, we’ll show how to time sales outreach using a specific Scoop - leadership changes - which has a high correlation to buying behavior. Full blog post here - https://dorg.ly/leadership-changes-scoops

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.