Discover Intent Data: How to Stitch (Literally) Intent Data into Your Sales Stra

Presented by

Jake Shaffren Director of Sales | DiscoverOrg

About this talk

“Intent Data” just got real for our Director of Sales! Watch his real-life example of buying a sewing machine as a gift for his fiancé. Jake steps through researching the market, talking to salespeople in the store, evaluation, and finally, selecting a vendor. Sound familiar? Full blog post here -

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.