Discover Trade Shows: A 3-Part Approach to Maximize ROI

Presented by

Steve Bryerton VP of Sales | DiscoverOrg

About this talk

Why should you laser-focus on trade-show ROI? Trade shows are one of the best opportunities to generate new leads, for most companies. But marketing organizations are spending more than a 1/3 of their entire annual marketing budget on trade shows! Our VP of Sales is here show how to make the most of every penny.

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DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.