The Customer Data Platform – A Path to a Unified Customer Experience

Presented by

David Raab, CDP Institute | Lida Siemaszko, Clarks | Larry Hughes, Keurig Green Mountain

About this talk

Expectations are growing yet companies still struggle to deliver a truly unified customer experience across channels. Although the data is there (in data warehouses or more recently data lakes), the insights and connections to customer facing applications are not. The Customer Data Platform (CDP) Institute states the challenge succinctly: "A unified customer experience is impossible without unified customer data.” The solution may come from a new approach – The Customer Data Platform (CDP) – that focuses on, and integrates data for specific marketing uses. In this webinar hear from experts and early adopters about the benefits and opportunities that a CDP approach can offer. In this session our panelists will share: --Stories about pioneering companies who have put marketing in control of the data unification project using a CDP. --The methods for applying specialized technologies and pre-built processes that are tailored to meet marketing data needs. --How CDPs enable a faster, more efficient means of integrating customer data than general-purpose technologies. --Re-thinking unified customer data challenges – no longer as a data base project, but instead, as a data and system integration solution.

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Earley Information Science (“EIS”) is a consulting firm that specializes in structuring and organizing enterprise information. We apply our expertise in world-class information management to help clients across industries solve digital transformation challenges - including ecommerce, knowledge management, and enabling AI. EIS was founded on single belief: companies run on data, and companies that run on well organized data, run better.