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The Business Value and Bottom Line Impact of Taxonomy

Business agility rests upon a well-architected environment of business processes, workflows, and communications.

So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

In this webcat you will learn:

• Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
• How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

Speaker: Carla Pealer, Consultant, Earley Information Science
Recorded Oct 24 2018 53 mins
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Presented by
Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS
Presentation preview: The Business Value and Bottom Line Impact of Taxonomy

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  • There's No AI Without IA Dec 13 2018 6:00 pm UTC 60 mins
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience Recorded: Nov 9 2018 61 mins
    Teletech Holdings, Booz Allen Hamilton, Opus Research
    Provided with access to the right information chatbots can help facilitate a new transaction or provide account support to an existing customer. Many vendors are claiming to use machine learning and artificial intelligence in their virtual assistant applications. However, the reality is, curated, structured content needs to be developed for these applications, rather than having the system ingest large amounts of unstructured content.

    What makes content appropriate for training? How should organizations prepare for these types of systems? How do the underlying processes that support the customer need to evolve to operationalize AI applications for customer service?

    In this panel, we discuss:

    --The different types of automated virtual assistants used for support

    --How artificial intelligence powers these tools

    --The role of knowledge engineering

    --Practical steps toward deployment

    Join our experts for an in depth discussion of “the next big thing” in customer experience.
  • Digital Transformation Trends to Watch in 2019 Recorded: Nov 7 2018 31 mins
    Seth Earley, CEO, EIS; Andy Hoar, CEO, Paradigm B2B, Minal Parker, Senior Product Mgr, HD Supply
    Join Seth Earley, CEO of Earley Information Science, and special guests Andy Hoar, CEO of Paradigm B2B and Minal Bhargava Parker, Senior Product Manager eBusiness at HD Supply, as they consider the digital trends making the news these days, and identify those that are critical to success in 2019, and those that might just be hype.

    We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and how our business operations scale, digital transformation is the ultimate goal for successful eCommerce companies in 2019.

    Yet to be truly strategic and exacting in your digital transformation initiatives, we must first decide which trends are ‘in,’ and which ones are ‘out.’
  • Training AI-driven Support Bots to Deliver Next Gen CX Recorded: Nov 7 2018 61 mins
    Wysdom.AI, Aspect Software, Verizon
    When training an AI-driven virtual assistant, harvesting and reusing knowledge assets is critical to success.

    A good digital experience is about facilitating information flows between the organization and its customers. Whether answering questions on community bulletin boards, self service through FAQ’s, email communications, interactions with call center agents or text exchanges with bots, the objective is to give customers the information they need to use a product, make a selection, solve a problem and achieve their overall goal.

    At the heart of this is knowledge in various formats. In the AI world, it is referred to as “training content” – the knowledge assets that support customers directly or indirectly. Whether training a support engineer or training an AI-driven virtual assistant, harvesting and reusing these assets is key. However in most large organizations training platforms, knowledge bases and support applications have evolved organically with different architectures, changing ownership, fragmented taxonomies and disparate approaches.

    Some believe that AI and machine learning will solve this problem but while these technologies are promising, not every support application and knowledge source is amenable to a fully automated approach. Even when that is possible, certain elements have to be in place.

    In this edition of the Earley Executive Roundtable, our panel of experts tackle such questions as:

    --What does the changing technology landscape mean to support organizations, call centers, and customer service functions?
    --Can knowledge be captured and structured for reuse in a sustainable, economically viable way?
    --How can the customer be supported throughout their journey by knowledge that originates in different parts of the organization?
    --How do processes need to evolve to provide an end to end seamless, positive experience?
  • The Secret to Successful Marketing to the Technical B2B Buyer Recorded: Nov 6 2018 60 mins
    EarleyInfoSci, Mouser Electronics, Brock White
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce Recorded: Oct 31 2018 58 mins
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • The Business Value and Bottom Line Impact of Taxonomy Recorded: Oct 24 2018 53 mins
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • From Homegrown to Commercial PIM: Transition Strategies for Success Recorded: Sep 27 2018 54 mins
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • Data Governance: Achieving Sustainability Among Whiners Recorded: Aug 28 2018 61 mins
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • 4 Digital Experience Tools That Drive Real Results Recorded: Jul 25 2018 61 mins
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up? Recorded: Jun 14 2018 52 mins
    Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK
    Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

    In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

    •The confluence of trends, new players and events fueling this revolution
    •How customer journey “shopping modes” are critically different in grocery
    •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
    •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
    •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
  • Product Data - the Great Enabler for IoT, Marketplaces, and more Recorded: Mar 28 2018 60 mins
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions. 
     
  • Enterprise Adoption of AI Technology Recorded: Jan 17 2018 59 mins
    Seth Earley, Jeannine Bartlett, Dino Eliopulos, Jeanna Giordano
    The reality in most organizations is that AI is being slowly adopted. What’s holding them back? What’s working? Where are the opportunities for the short term? What do business and technology leaders need to do to prepare for success or scale beyond science projects and limited scope deployments?

    In this Earley Executive Roundtable, EIS Client Partners discuss their experiences in organizations progressing on this journey. We’ll review our most interesting projects and engagements, discuss our own skunk work initiatives, and give leaders line of sight to scalable value in deploying leading edge technologies and methodologies. We’ll discuss our lessons learned and provide guidance regarding where organizations need to spend their energies and resources.

    Speakers:
    Seth Earley, CEO, EIS
    Jeannine Bartlett, Chief Digital Strategist, EIS
    Dino Eliopulos, Managing Partner, EIS
    Jeanna Giordano, Client Partner, EIS
  • The Customer Data Platform – A Path to a Unified Customer Experience Recorded: Dec 6 2017 58 mins
    David Raab, CDP Institute | Lida Siemaszko, Clarks | Larry Hughes, Keurig Green Mountain
    Expectations are growing yet companies still struggle to deliver a truly unified customer experience across channels.

    Although the data is there (in data warehouses or more recently data lakes), the insights and connections to customer facing applications are not.

    The Customer Data Platform (CDP) Institute states the challenge succinctly: "A unified customer experience is impossible without unified customer data.” The solution may come from a new approach – The Customer Data Platform (CDP) – that focuses on, and integrates data for specific marketing uses.

    In this webinar hear from experts and early adopters about the benefits and opportunities that a CDP approach can offer. In this session our panelists will share:

    --Stories about pioneering companies who have put marketing in control of the data unification project using a CDP.
    --The methods for applying specialized technologies and pre-built processes that are tailored to meet marketing data needs.
    --How CDPs enable a faster, more efficient means of integrating customer data than general-purpose technologies.
    --Re-thinking unified customer data challenges – no longer as a data base project, but instead, as a data and system integration solution.
Information Architects for the Digital Age
Earley Information Science (“EIS”) is a specialized agency with expertise in applying world-class information management to eCatalogs, digital marketing, and unified commerce – across industries from industrial manufacturing to food and beverage. EIS was founded on single belief: companies run on data, and companies that run on structured data, run better.

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  • Title: The Business Value and Bottom Line Impact of Taxonomy
  • Live at: Oct 24 2018 5:00 pm
  • Presented by: Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS
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