Measuring Website Usage and Taxonomy Effectiveness

Presented by

Eli Cooley, Solution Architect, EIS & Jason Hein, Director of Delivery, EIS

About this talk

Use analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In this session you will learn how many organizations leverage analytics to better harmonize their product taxonomy and their eCommerce capabilities for greater revenue and profit.

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Earley Information Science (“EIS”) is a consulting firm that specializes in structuring and organizing enterprise information. We apply our expertise in world-class information management to help clients across industries solve digital transformation challenges - including ecommerce, knowledge management, and enabling AI. EIS was founded on single belief: companies run on data, and companies that run on well organized data, run better.