Name: Measuring Website Usage and Taxonomy Effectiveness
Start: 2019-12-11T18:00:00Z
End: 2019-12-11T18:28:39.000Z
Location: BrightTALK
Rating: 4

Earley Information Science (“EIS”) is a consulting firm that specializes in structuring and organizing enterprise information.  We apply our expertise in world-class information management to help clients across industries solve digital transformation challenges - including ecommerce, knowledge management, and enabling AI.  EIS was founded on single belief: companies run on data, and companies that run on well organized data, run better.

When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.

Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience

As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

In this session you will learn:

* The milestones that signal your readiness to take on a commercial PIM
* Best practices when making the transition to a commercial PIM
* How to align your PIM strategy to a logical data model

SPEAKERS
Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.

From Homegrown to Commercial PIM: Transition Strategies for Success

Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.

Power of Product Data Series: The Power and Peril of Global Attributes

In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace.  Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases. 
 Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

In this session our leadership panel discuss:
•    What is enriched product data
•    Enhancing your brand position and value to customers
•    How enriched product data enables innovation
•    Preparedness for interoperability

This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.

Product Data - the Great Enabler for IoT, Marketplaces, and more

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

In this conversation, our digital commerce experts walks through the impact that product images have on discovery and conversion online and describes a simple approach to differentiating your product images in a way that can scale alongside your business.

Power of Product Data Series: Get More than 1000 Words from Your Product Images

Business agility rests upon a well-architected environment of business processes, workflows, and communications. 

So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win. 

In this webcat you will learn:

•  Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
•  How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

Speaker: Carla Pealer, Consultant, Earley Information Science

The Business Value and Bottom Line Impact of Taxonomy

Join us for our next 15-Minute No B.S. (really!) episode in our "Power of Product Data" series. This series is for people who need to understand the impact of product data on the customer experience - but aren't experts.
In this episode, Jason Hein and Chantal Schweizer will break down:
--how to harness organizing principles to help users get to the product they want so they can buy,
--how to categorize to save time and resources over time.

Power of Product Data Series: One Product, One Place

In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

Host: Seth Earley, Earley Information Science, CEO
Panelists:
--Marc Shimpeno, Etsy, Taxonomist & Data Specialist
--Noel McDonagh, Dell EMC, Director of Information Development
--Megan Koleff, Genuine Parts Company, User Experience Lead

Topics to be covered include:

* How are manufacturers and distributors using taxonomies to improve site search?
* How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
* How do taxonomies help with personalization?
* How are part relationships managed and presented?
* How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?

Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce

Product content will make or break your digital commerce user experience.  But what does that really mean?  In this 15-minute session our digital commerce experts use real world examples to:

-- walk through the basics of content strategy 
-- illustrate how product content can be used to differentiate from competitors (for better or worse) 
-- show how various components of your “Product Rulebook” directly impact the users experience

The Real-World Impact of Product Data on User Experience

The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs.  So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities.  Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

In this panel you will learn specifics about:

--The archetypes of B2B buyer
--Motivators and demotivators for making purchases
--How to identify, structure and present content and assets that move the sale forward
--The critical role of personalization
--How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.

The Secret to Successful Marketing to the Technical B2B Buyer

Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right? 

Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship. 

Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

You will learn:

1.Good governance is empowering, not (only) a “necessarily evil”
2.The Effective As: Automation, Assignment, Attitude
3.Analytics for achieving fast failure (and recovery)

Speakers:
Seth Maislin is a Principal Consultant with Earley Information Science.  For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

Seth Earley is the Founder and CEO of Earley Information Science.  An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.

Data Governance: Achieving Sustainability Among Whiners

Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind.  And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large. 

In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

•The confluence of trends, new players and events fueling this revolution
•How customer journey “shopping modes” are critically different in grocery
•How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning) 
•Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
•How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”

The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

What does it take to successfully deliver a digital experience for the B2B market? 

While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data. 

In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

The must-haves include:

•  Robust, shoppable product catalogue.
•  Rich, well-structured content.
•  Optimized site-search, chatbots, and product recommendations. 
•  Real value for shared customer information.

4 Digital Experience Tools That Drive Real Results

Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. Many successful implementations are having subtle, but far reaching implications for companies across industries.  In this roundtable we will discuss: 

1. Where to begin looking for practical opportunities to leverage AI in your organization 
2. How market forces are driving this evolution 
3. Prioritizing incremental wins over big hit projects

The AI Advantage – Practical Steps Toward Realizing the Promise of AI

ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.

The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.

Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."

Topics they will cover include:

**The business drivers considered when evaluating AI for ADP
**Best practices in building the initial project plan
**Tips to overcome roadblocks and pitfalls to avoid
**Lessons learned when implementing a large-scale AI initiative

Why AI? A Case Study With ADP

Use analytics to understand and optimize your Taxonomy to drive high-performance eCommerce.
 
In this session you will learn how many organizations leverage analytics to better harmonize their product taxonomy and their eCommerce capabilities for greater revenue and profit.

Measuring Website Usage and Taxonomy Effectiveness

Product Data Management

Taxonomy

Analytics

Ecommerce

Website Performance

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Measuring Website Usage and Taxonomy Effectiveness

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