Power of Product Data Series: The Power and Peril of Global Attributes

Presented by

EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer

About this talk

Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (33)
Subscribers (1979)
Earley Information Science (“EIS”) is a consulting firm that specializes in structuring and organizing enterprise information. We apply our expertise in world-class information management to help clients across industries solve digital transformation challenges - including ecommerce, knowledge management, and enabling AI. EIS was founded on single belief: companies run on data, and companies that run on well organized data, run better.