The Experience Economy - A Harvard Business Review Exclusive

Logo
Presented by

Joseph Pine, co-author of The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier

About this talk

In this webinar from Harvard Business Review, learn how your company can excel at compelling experiences to win customer allegiance and build a more profitable bottom line. Experience and transformation are the basis for business growth and prosperity; this book offers the script for continued value generation through experiences aligned with a strong customer-centric strategy. The webinar also helps answer three crucial questions: - Are your customers increasing or decreasing the amount of time they spend with you? - Do you have to exert ever more marketing and sales efforts to gain the attention of customers, or do the experiences you offer create robust demand in and of themselves? - Is the money customers pay you derived entirely from the sale of commodities, goods, and services, or have you found ways to charge for various experiences?
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (119)
Subscribers (6098)
TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud. From APIs and systems to devices and people, we interconnect everything, capture data in real-time wherever it is, and augment the intelligence of your business through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation. Learn how TIBCO makes digital smarter at www.tibco.com.