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What Is To Be Done When Absolutely Everything Can Be Faked?

Presented by

Shaun McGirr, Head of Data Science & Business Intelligence, Cox Automotive UK

About this talk

We like to believe it was once easy to distinguish authentic images from those doctored for a political purpose. We recall an age of so few news sources that none of them were fake. The rose-tinted glasses that enable our nostalgia to hide an important enduring lesson: the most important things you can learn about your data, you cannot learn from your data. Thankfully, salvation is at hand if we only pay more attention to the second word in "data science". The scientific method is more than a technique for generating hypotheses to A/B test, it offers everything we need to use data responsibly, regardless of which algorithms are in fashion. In this talk, I share practical knowledge drawn from a background in social science, which can help any practitioner embed ethics in their daily work.
Dataiku

Dataiku

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Everyday AI, Extraordinary People
Dataiku is the Universal AI Platform, uniting the technology, teams, and operations needed for companies to build intelligence into their daily operations, from modern analytics to generative AI. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future. More than 700 companies worldwide use Dataiku, driving diverse use cases from predictive maintenance and supply chain optimization, to quality control in precision engineering, to marketing optimization, generative AI customer proof, and everything in between.
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