Top 3 Use Cases für Data Science in Marketing

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Presented by

Manuel Nitzsche, Account Executive, Dataiku

About this talk

Welche Möglichkeiten bietet Data Science zur Unterstützung von Marketingprojekten? Wie lässt sich der Erfolg von Kampagnen und Marketingaktivitäten anhand von Daten messen und stetig verbessern? In diesem Webinar zeigen wir die Top 3 Use Cases “Churn Prediction”, “Segmentation” und “Recommendation Engine” anhand echter Beispiele von Unternehmen, die datengetriebene Entscheidungen treffen.
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Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data. More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between.