Presented by
Braden Purcell, Omar Abboud (Data Scientists @ Squarespace), Nate Lawson (Data & Operations Lead @ Squarespace)
Strategy and Marketing Attribution Models with Squarespace
About this talk
Tentative Schedule:
2:00pm EST: Intro
2:05pm EST: Strategy and Marketing Attribution Models with Squarespace by Braden Purcell, Omar Abboud, and Nate Lawson from Squarespace
2:45pm EST: Q&A
Squarespace’s Data Science team helps the company make better strategic decisions using data. The Data Science and Marketing teams collaborate closely to ensure that they quantify the impact of their marketing decisions and use data to optimize spend allocation. In the fireside chat, they will be asked to give a broad overview of marketing data science at Squarespace. They will also be asked to provide examples as to how they have improved the quality of their checkout survey that serves as a key input to their marketing attribution model. To wrap up, they will hang out for a Q&A session with members of both data science and marketing teams to answer questions about how they work together.
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