Foundational Data Science for Personalized Communications w/ Nike

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Presented by

Ankit Gupta (Sr. Data Scientist @ Nike)

About this talk

Tentative Schedule: (EST) 7:00pm: Intro 7:05pm: Foundational Data Science for Personalized Communications w/ Nike 7:45pm: Q&A Talk Abstract: Email communication is one of the most common activities on PCs and mobile devices and this holds true now more than ever. Nike invests a lot of effort into Email communication. Although the cost of sending one email may be small, the cost builds up as the number of emails aggregates. Also, the user engagement governs the reputation of Nike IP addresses and the KPIs. Therefore, it is important to identify the campaigns relevant to consumers with a high propensity of engagement. The goal of the Personalized Communications team is to serve the Nike consumers with the most relevant campaign emails at the right time with the right frequency. In this talk, Ankit will address important questions/topics relevant to the Personalization Communications team. He will also answer questions that explain how Nike is currently handling personalized communications, what’s working well and what’s not, and how to build the data foundation for Personalized Communications. Finally, Ankit will do a deep-dive into some of the data science models that the team is currently working on. Speaker bio: Ankit has 4+ years of experience informing business decisions through data science and statistical modeling. He is currently working as Sr. Data Scientist at Personalization and Data Science team at Nike. His previous experiences include working in Ad Tech and Finance industry.

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