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Using data science for customer scoring at Marc O'Polo

Presented by

Dr. Stefan Mayer, Sr Data Scientist, Marc O'Polo/ Tetiana Golovchenko AI Director, Dataiku

About this talk

Hear from leading fashion retailer Marc O'Polo how customer scoring models are used to define sophisticated customer segments. In this webinar Dr. Stefan Mayer, Sr data scientist at Marc O‘Polo presents insights in using Dataiku DSS for developing ML prediction models. Through various use cases he illustrates how customer scorings help creating personalized experiences for shoppers and therefore optimize client management with data science.
Dataiku

Dataiku

59982 subscribers285 talks
Everyday AI, Extraordinary People
Dataiku is the Universal AI Platform, uniting the technology, teams, and operations needed for companies to build intelligence into their daily operations, from modern analytics to generative AI. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future. More than 700 companies worldwide use Dataiku, driving diverse use cases from predictive maintenance and supply chain optimization, to quality control in precision engineering, to marketing optimization, generative AI customer proof, and everything in between.
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