Using data science for customer scoring at Marc O'Polo

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Presented by

Dr. Stefan Mayer, Sr Data Scientist, Marc O'Polo/ Tetiana Golovchenko AI Director, Dataiku

About this talk

Hear from leading fashion retailer Marc O'Polo how customer scoring models are used to define sophisticated customer segments. In this webinar Dr. Stefan Mayer, Sr data scientist at Marc O‘Polo presents insights in using Dataiku DSS for developing ML prediction models. Through various use cases he illustrates how customer scorings help creating personalized experiences for shoppers and therefore optimize client management with data science.
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