Boosting Your Business: Marketing and Pricing Optimization for Retail & CPG

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Presented by

Rata Jacquemart, Project Leader, AI Consulting, Dataiku

About this talk

It's vital for Retail & CPG industries to adapt to rapidly changing consumer demands in challenging and ever-changing environments. So, join us for our new virtual series highlighting the use cases capable of boosting your business in the present, and in the near, post-Covid, future!   In our first edition, Rata Jacquemart, Project Leader, AI Consulting at Dataiku, will discuss Pricing & Marketing optimization and cover numerous topics, including; how to build your discount optimization engine, personalized promotions, and media performance assessment tool's, helping you to start making a change within your organization. As Darwin said, “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Speaker Bio: Rata Jacquemart is a data science project leader at Dataiku, helping customers in various industries building real & measurable business impacts with data science. She holds a PhD in Robotics & applied Mathematics. Before joining Dataiku, she was a data scientist for multiple top companies as the Boston Consulting Group (BCG GAMMA), fifty-five and Telenor where she specialized in retail/ e-commerce, CPG and Telco industries. Before starting her data science journey, she was a researcher in robotics and remote sensing leading projects in using satellite data for Agriculture and Meteorology applications.

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Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data. More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between.