Top 3 Use Cases for Data Science in Marketing

Presented by

Ryan Morris, Account Executive, Dataiku

About this talk

What options does data science offer to support marketing projects? How can the success of campaigns and marketing activities be measured and continuously improved using data? In this webinar we show the top 3 use cases “Churn Prediction”, “Segmentation” and “Recommendation Engine” using real examples from companies that make data-driven decisions.

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Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data. More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between.