Name: Top 3 Use Cases for Data Science in Marketing
Start: 2021-08-26T18:00:00Z
End: 2021-08-26T18:00:32.000Z
Location: BrightTALK
Rating: 5

Dataiku is the Universal AI Platform, uniting the technology, teams, and operations needed for companies to build intelligence into their daily operations, from modern analytics to generative AI. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future. 

More than 700 companies worldwide use Dataiku, driving diverse use cases from predictive maintenance and supply chain optimization, to quality control in precision engineering, to marketing optimization, generative AI customer proof, and everything in between.

Operationalize Agentic AI Without Compromising Control

Leading financial institutions are moving beyond disconnected tools to deploy scalable, governed AI agents that deliver real business value. Make sure you are one of them!

From risk scoring to personalized offers, Dataiku and Snowflake help organizations build agentic workflows that prove that it's possible to innovate fast without sacrificing oversight, See how it's done and discover real-life examples in this joint guide.

Financial Services AI Agents: The Dataiku + Snowflake Approach

GenAI is transforming financial services, but only when guided by the right guardrails. Join Dataiku and Celestial Systems to learn how leading financial institutions are safely and efficiently modernizing operations with GenAI, driving real-world impact through use cases like summarization, report generation, and customer service automation. 

Designed for financial services leaders tasked with balancing innovation and compliance, this webinar will show how to adopt GenAI rapidly while staying fully aligned with enterprise controls, risk frameworks, and regulatory standards.

What You'll Learn

•How platforms like Dataiku enable governed AI
•How Celestial helps financial institutions build a GenAI roadmap that works
•Real-world use cases in finance

Powered by:

Dataiku: The Universal AI Platform™ Unlock the creation of analytics, models, & agents that people trust, with the control you need to scale.

Celestial: Celestial is your strategic partner for building and scaling AI, combining deep technical expertise with a sharp focus on delivering measurable business impact across the enterprise.

The GenAI Advantage: Smarter, Safer Modernization in Financial Services

Financial institutions are moving from AI exploration to tangible business impact. In this live session, experts from Celestial Systems, Dataiku, and Digital^Shift will share real-world examples of how leading banks, credit unions, and insurers are using AI to enhance customer experience, streamline lending, and strengthen risk management.
You’ll learn how to:

•Build an AI strategy with proven use cases reshaping banking, insurance, and wealth management.

•Streamline loan origination and credit processes using AI for measurable business outcomes.

•Scale beyond proofs of concept with data readiness, governance, and modern infrastructure.

•See AI agents and automation in action driving efficiency across operations.

AI in Financial Services — From Vision to Value

See how leading enterprises are moving from Alteryx to Dataiku in a fraction of the time. Powered by v4c.ai, a trusted migration partner for global enterprises, the v4c Migration Accelerator enables up to 75% automation, ensuring faster, lower-risk transitions with minimal disruption. This webinar is tailored for executives driving cost reduction, operational agility, and data modernization at scale.

Leave Legacy Behind: Fast-Track Your Workflow Migration to Dataiku

Deploying GenAI and agents in financial services is challenging—balancing business needs, AI engineering, and compliance adds complexity.

Join Dataiku and NVIDIA experts for a lively discussion on how to seamlessly integrate GenAI and agents at scale across different compute environments and front-end applications. 

This session will feature a live demonstration of a money laundering detection use case, leveraging Dataiku’s LLM Mesh, accelerated by NVIDIA NIM and NeMo Microservices. Gain practical insights into balancing innovation and governance, and see how scalable GenAI solutions can transform compliance and risk management for financial services.

Key Takeaways:
•Live demo: Anti–money laundering detection using Dataiku’s LLM Mesh + NVIDIA NIM and NeMo Microservices
•Strategies to align business + engineering
•Tips to automate compliance workflows at scale

Dataiku & NVIDIA: Scaling AI Agents in Financial Services

This webinar explores how the strategic partnership of Dataiku, Snowflake, and Deloitte revolutionizes analytics stack modernization. Learn how Snowflake provides the unified data foundation, Dataiku enables advanced AI, GenAI, and intelligent agent development, and Deloitte offers expert strategy and implementation. Discover how this collaboration streamlines operations, enhances efficiency, and drives unprecedented business value from your data.

Modernize Your Analytics Stack With Dataiku, Snowflake, and Deloitte

The analytics landscape is evolving rapidly as organizations embrace modern, cloud-based tools to accelerate insights and innovation. Join our exclusive webinar to discover how Dataiku empowers teams to increase efficiency, unlock the potential of ML and GenAI, and maintain strong governance—all while attracting top talent. You’ll also see a live demo based on real-world examples of companies that have replaced legacy tools like SAS with Dataiku to drive smarter, faster analytics.

Future-Proof Your Analytics: Modernize With Dataiku

Shadow analytics is putting your enterprise data at risk. Without proper oversight, IT loses visibility and control over where and how data is being used across analytics workflows. Shadow analytics — when analytics happen outside IT governance — creates security gaps, compliance risks, and data silos, making it nearly impossible to enforce policies, protect data, and maintain enterprise-wide standards.

End Shadow Analytics and Regain Control Over Enterprise Data With Dataiku

Discover how AWS and Dataiku are enabling next-gen multimodal AI applications that combine text, image, audio, and video for smarter, more adaptive AI agents. This session will introduce Amazon Nova, a new family of foundation models in Amazon Bedrock, and explore its deep integration with features like RAG, fine-tuning, and agentic capabilities. Attendees will see how the Dataiku LLM Mesh connects seamlessly to Nova models for building enterprise-ready generative AI applications using entirely visual, code-free data flows.

Pioneering Next-gen Multimodal Agentic AI Applications with AWS and Dataiku

In this conversation, Florian Douetteau (Co-Founder & CEO of Dataiku) and Lynn Heidmann (VP Content & Product Marketing) unpack:

- Why designing an agent differs radically from one industry to another.
- How human-AI collaboration actually works in practice.
- Candid insights from common roadblocks moving from testing to production.

Whether you're just exploring the concept of AI agents or navigating the road to deployment, this video brings you the insights you need to move forward, faster.

Enterprise AI Agents in March 2025: Let's Debunk the Hype

In this hands-on webinar, discover how AI agents allow us to rethink data interactions. Experience how Dataiku allows you to build business-purpose AI agents that transform complex data into intuitive, conversational experiences and full automation while ensuring reliability and security.

Building an AI Agent in Dataiku

In this webinar, we'll walk you through a live demo showcasing how an AI agent can use tools like dataset lookup, web search, and email notifications to take action and deliver results — fast. Whether you're looking to automate tasks, streamline processes, or create custom solutions, this session is your ticket to mastering AI agent workflows in Dataiku.

Inside the AI Agent Toolbox

AI agents promise automation and efficiency, but how can enterprises utilise them while maintaining control? This session explores the evolving role of agents, their distinction from GenAI, and the key enablers businesses must set in place to maximise the generated value.

AI Agents - Making Them Work in an Enterprise Environment

2025 marks a pivotal year for generative AI, transitioning from revolution to reckoning, with trends like AI agents, ROI challenges, and governance shaping its future. This webinar explores these dynamics with industry data and real-world examples, equipping attendees to avoid the "commodity trap" and lead in the age of agentic AI with innovative, ROI-driven applications.

5 GenAI Trends That Will Shape 2025

Join us for an exclusive webinar designed for data professionals considering migrating from SAS to Dataiku powered by the Corios Analytics Modernization Platform (AMP). In this session, we will explore the key benefits and best practices of making the switch, ensuring a smooth transition while maximizing your analytics capabilities.

Bridging the Gap: SAS to Dataiku Migration with Corios

With 90% of senior AI leaders investing in Generative AI (GenAI), this technology is now a cornerstone of modern business strategy. An annual survey from Dataiku and Databricks builds on last year's insights and reveals how organizations are evolving their GenAI usage. From shifting budget priorities to tracking ROI and discovering new use cases, the report provides a comprehensive view of the rapidly changing GenAI landscape.

AI by the Numbers: Cracking the GenAI Code for Business Growth With Dataiku and  Databricks

In an era where Generative AI is revolutionizing industries, the life sciences sector stands to benefit immensely from AI-powered solutions. This webinar, jointly presented by AWS and Dataiku, delves into building AI-driven chatbots in the life sciences domain.
Participants will gain insights into the latest advancements in the Generative AI space, underpinned by robust AI and machine learning frameworks. Experts from AWS and Dataiku will demonstrate how these intelligent chatbots can streamline research, enhance patient engagement, and improve operational efficiencies within life sciences organizations.

This webinar is designed for data scientists, AI enthusiasts, and professionals in the life sciences sector seeking to harness the power of AI to drive innovation and operational excellence. Join us to explore how AI-powered chatbots can reshape the future of life sciences.

Building AI-Powered Chatbots for Life Sciences Applications

Join us for an exclusive webinar where we reveal an exciting new chapter in our journey with our partner community, a pure-play strategic services partner, v4c.ai 

About the Webinar:
Hear how v4c.ai emerges as the next generation of a Dataiku boutique services partner
Learn how v4c.ai brings unique industry expertise to drive business value to Dataiku customers
Learn more about the Dataiku migration tool 
Dive into the stories of success with current v4c.ai customers in the era of GenAI and how Dataiku has impacted their businesses

See Why Dataiku Is a 2024 Gartner Magic Quadrant Leader.

Next Generation AI: How v4c.ai and Dataiku are teaming up to deliver solutions for today and tomorrow

What options does data science offer to support marketing projects? How can the success of campaigns and marketing activities be measured and continuously improved using data? In this webinar we show the top 3 use cases “Churn Prediction”, “Segmentation” and “Recommendation Engine” using real examples from companies that make data-driven decisions.

Top 3 Use Cases for Data Science in Marketing

Artificial Intelligence

Machine Learning

Data Science

Data Analytics

Big Data

Data Best Practices

Marketing

Marketing Analytics

Marketing Attribution

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Top 3 Use Cases for Data Science in Marketing

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Dataiku