Join us for a look into how Dataiku can be used in identifying key drivers of adoption for pharmaceuticals, resulting in better targeted marketing campaigns. During this session, we'll show you how to use Dataiku to prepare and blend multiple data sources containing a variety of data, build regression models to correlate marketing outreach, investigate trends, and much more. A Dataiku application on top of the pipeline allows users to scale analytics to new product lines quickly and effectively. Learn how to adapt this starter project to your specific needs in order to make smarter marketing decisions.