Name: Optimizing Omnichannel Marketing in Pharma
Start: 2022-02-22T05:00:00Z
End: 2022-02-22T05:00:36.000Z
Location: BrightTALK
Rating: 0

Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data.

More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between. 


In this exclusive, invite-only webinar with Dataiku featuring Forrester, see why we're past the stage of experimentation and POCs with AI — today, ROI is a must. But how can you guarantee business value from AI initiatives? 

Agenda:
- Mike Gualtieri, VP & Principal Analyst at Forrester, will discuss the state of the market and trends in how today's businesses are driving value.
- Asha Dinesh, Consultant at Forrester, will dive into the results of The Total Economic Impact™ Of Dataiku study.
- Claire Gubian will uncover why Everyday AI is the path forward to ROI from AI and unpack some examples of businesses that have been successful with their AI initiatives. 
- 15-minute Q&A with the experts from Dataiku & Forrester.

The Future of AI and ROI for the Enterprise, featuring Forrester

ChatGPTをはじめとする生成AIの台頭から1年が経ち、2024年においても、ビジネス現場での生成AIの活用がさらに広がると予測されています。ビジネスの現場では、急速に進化する生成AIをどのように業務の効率化とビジネス価値の向上に活用すべきでしょうか。本セッションでは、生成AIの中でも企業が最も関心を寄せているLLMに注目し、LLMが業務プロセスの効率化にもたらすメリット、そしてをLLMアプリケーションを安全に構築するための方法、海外の先進事例、そして生成AIを用いた口コミデータの分析やクイックに使えるプロンプトエンジニアリング機能を実践デモを交えてご紹介します。

海外の先進事例で学ぶ生成AI活用のすすめ

Organizations recognize the potential of AI to revolutionize their operations and accelerate their digital transformation. Whether it's enhancing customer experience, reducing churn, driving innovation, or optimizing productivity, AI presents numerous opportunities for businesses.

Despite investing resources in developing their AI capabilities, companies face significant challenges in scaling and deploying their models at a wider scale to generate returns on investment. This process is complex and requires careful management to ensure success.

To address these challenges and accelerate your AI lifecycle, join our upcoming webcast where we will discuss:

- Key ingredients for addressing these limitations and successfully launching and scaling AI initiatives across your organization.
- Strategies for creating resilient AI-driven assets that can maximize their impact and value.

Scaling your AI without Crashing

Join Convex Insurance for an enlightening webinar sharing their firsthand experience with Dataiku and Snowflake. 

John McCambridge (Global Director at Dataiku), Steve Perry (Head of Data Delivery at Convex Insurance), and Sully McConnell (Head of Insurance at Snowflake) will uncover the art of managing data democratization at scale in the financial services domain. Discover actionable insights on building collaborative cultures, ensuring trust, and maximizing value generation in the data-driven business landscape. Gain insights into fostering collaboration, building trust, and unlocking maximum value in the financial data ecosystem.

Tune in on 18th of January 2024!

Webinar: How to Manage Data Democratization in the Insurance Sector

What exactly do we mean by “AI project failure?” It’s indeed a fine line, because data practitioners should never feel discouraged from exploring the unknown. In that vein, failure is a critical element of advanced development and good data science. In the industry, viewing “failure” as a fundamental flaw in doing data science could create the wrong expectations for practitioners. 

In this fireside chat featuring Will Benton, Principal Product Architect at NVIDIA, uncover how we can encourage this type of experimentation while also empowering practitioners (on both technical and business teams) with the tools needed to avoid AI project failure at large (i.e., sound and reliable data, AI Governance and MLOps, collaboration with IT).

Why Do AI Projects Fail? Dataiku x NVIDIA Fireside Chat

AIモデルを本番稼働するにあたり、不可欠となるのがMLOpsです。先行企業の多くはさまざまなツールを駆使してMLOpsの仕組みを作り上げています。
しかし本番稼働するモデルが増えていく中で、モデルのパフォーマンスを監視し、さらに精度維持のために再学習とその評価を継続して行うことが、そのような仕組みでサポートできるでしょうか。
前回のMLOps構築編に続く本Webinarでは、継続運用のためのモデルの比較と評価についてお話しします。シングルプラットフォームであるDataikuならではの利便性をぜひご覧ください。

MLOps前編：https://www.brighttalk.com/webcast/17108/596043?
■ 講師プロフィール
木邑 文彦
Sales Engineerとして、AI・機械学習の民主化を目指し、あらゆるお客様に課題解決に向けたソリューション提供・技術支援を実施。
Dataiku参画前はOracle Japanにて主に重要アカウントに対するセールスコンサルタントとして従事し、Accenture参画後はビジネス戦略策定から実行支援・大規模SIなどの多岐に渡るプロジェクトをマネージャーとして推進。



Dataikuについてお問い合わせはこちらよりお願いいたします。
https://www.dataiku.com/ja/お問い合わせ/

AIモデルの継続的な運用と拡大のためのMLOps 【モデル比較/評価編】

Join Patrick Hall, one of the authors of the O’Reilly book “Machine Learning for High-Risk Applications: Approaches to Responsible AI” and principal scientist at BNH.AI, and Triveni Gandhi, Responsible AI Lead at Dataiku, for a riveting discussion on AI risk management and Responsible AI for data practitioners. The conversation will touch on concepts from the O’Reilly book, notably a snapshot of the legal and regulatory landscape, the NIST AI risk management framework, and model governance. Plus, get some practical takeaways on how to implement the NIST framework using Dataiku. Be sure to get a complimentary of the full O’Reilly ebook in the "Attachments" section below!

Modern ML Risk Management Strategies

The future looks bright and exciting for data scientists of tomorrow. As the interface between technology and industry, data scientists will play a pivotal role in helping businesses grow. Activities like collaborating with the business to identify the right problem, creatively leveraging solutions from cross domains, and creating powerful, innovative ML systems will keep data scientists busy for many years. But are the data scientists of today ready for the data-driven businesses of tomorrow? In this session, we discuss the challenges associated with the evolving role of the data scientist and suggest strategic ideas to help upgrade the role on domain / industry-specific skills and also how to evolve in specialized roles.

The Evolution of the Data Scientist in the Enterprise

Join Aviva's Chief Audit Officer, Chris Butler and Senior Manager of Audit Data Analytics, Francisco Pavão Martins as they discuss their process mining use case.

Process Mining At Aviva Internal Audit | Everyday AI London Roadshow 2023

In this talk Anders Dræge AI/ML Team Lead, will explore how Frende Forsikring, through combining AI and robotic processes with Dataiku, have successfully automated their email claims reporting process. Using a trained BERT model and Dataiku’s platform they have increased workload efficiency, saved costs and have opened up new areas for automation and AI acceleration

Hyper-Automation With Dataiku And RPA | Everyday AI London Roadshow 2023

In this session from the Everyday AI London Roadshow, explore the present and future of Artificial Intelligence for predictive and population health in the NHS.

Scaling Artificial Intelligence For Population Health In The NHS

Discover how Snowflake and Dataiku supercharge Everyday AI together in this record session from the Everyday AI London Roadshow.

How Snowflake And Dataiku Supercharge Everyday AI Together

Join Rek Chong and Howard Chu as they describe Element's path to modernisation with Dataiku following our Everyday AI London Roadshow.

Element: On Path to Modernisation

Over the past 15 years, ESG evaluation, has shifted from a niche activity to a significant trend, influencing banks, asset managers, insurers, and other key players. However, successfully integrating ESG into financial processes remains a complex task, requiring the right analytics, models, and strategies.

This webcast will shed light on the challenges organisations face in embedding ESG into their operations and how some organisations have successfully navigated these hurdles to drive high-value transformation across the financial services value chain.

Join our experts, Anne-Sophie Roessler, Account Executive for FSI and Vincent De Stoecklin, RVP Customer Success APJ, as they discuss;

- Complexities you may face incorporating ESG criteria into the financial decision-making processes. 
- Best practices and strategies to implement and continuously evolve. 
- ESG integration goes beyond meeting compliance requirements; how you can transform through AI, Machine learning and Analytics.

Accelerating ESG Embedding for Sustainable Transition in Financial Services

Effectively managing and scaling multiple Large Language Model (LLM) applications demands more than a mere notebook approach. Join us as we navigate through the often-overlooked facets of operationalizing LLMs. This session will guide you through the complete journey, spanning from the initial stages to deployment, while emphasizing the crucial aspects of ongoing maintenance and monitoring.

Operationalizing Large Language Models

When it comes to industrializing ML models, challenges include lengthy project cycles and a lack of streamlined processes, which can leave teams struggling to keep up with business demands. In this session, attendees will gain insights into best practices and strategies for efficiently productionizing and monitoring ML models, including the latest features from Dataiku.

Improving With MLOps: Three Steps to Operationalize at Scale

Optimizing and automating data pipelines to transform, prepare, and analyze data on an ongoing basis is critical for production-ready AI projects. In this session, learn how Dataiku supports the maintenance and operations of data pipelines through metrics, checks, and data drift notifications for clean, reliable, and timely data across the enterprise.

A Well-Oiled Machine: Create Sustainable Data Pipelines With Dataiku

In this session from Everyday AI New York Tech Day 2023, hear from Dan Darnell, our VP of Product Marketing, and Elise Salamanca, our Senior Director of Product Management, on how to build Generative AI Apps with New Features in Dataiku.

New Generative AI Features In Dataiku

Join us for a look into how Dataiku can be used in identifying key drivers of adoption for pharmaceuticals, resulting in better targeted marketing campaigns. During this session, we'll show you how to use Dataiku to prepare and blend multiple data sources containing a variety of data, build regression models to correlate marketing outreach, investigate trends, and much more. A Dataiku application on top of the pipeline allows users to scale analytics to new product lines quickly and effectively. Learn how to adapt this starter project to your specific needs in order to make smarter marketing decisions.

Optimizing Omnichannel Marketing in Pharma

Artificial Intelligence

Data Analytics

Data Best Practices

Data Science

Life Sciences

Machine Learning

Omnichannel

Pharma Marketing

Pharmaceutical

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Marketing Operations and Automation

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

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Business Intelligence and Analytics

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Optimizing Omnichannel Marketing in Pharma

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