Shaping Data Literacy for Value from Data: How to Empower Data Citizens?

Presented by

Jacqueline Bloemen, BARC

About this talk

The growing significance of data and analytics manifests measurably in the market today. In a 2020 BARC study, 90 percent of respondents agreed that information has a huge priority in decision-making. However, only 34 percent state that decisions are made purely or predominantly based on data. In fact, the use of BI & Analytics has been growing very slowly for years. While a number of companies are reporting faster and more accurate analytics, only a few achieve truly measurable benefits. With successful examples of data-driven decision-making gaining more prominence, executives are left wondering why they are still lagging. This presentation shares the most frequent challenges on the path to establishing a data culture. A particular focus is placed on data and analytics literacy, which has been prompted by many hopefuls as a vital basis for establishing a data culture.

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