The growing significance of data and analytics manifests measurably in the market
today. In a 2020 BARC study, 90 percent of respondents agreed that information
has a huge priority in decision-making. However, only 34 percent state that
decisions are made purely or predominantly based on data. In fact, the use of BI &
Analytics has been growing very slowly for years. While a number of companies are
reporting faster and more accurate analytics, only a few achieve truly measurable
benefits. With successful examples of data-driven decision-making gaining more
prominence, executives are left wondering why they are still lagging.
This presentation shares the most frequent challenges on the path to establishing a
data culture. A particular focus is placed on data and analytics literacy, which has
been prompted by many hopefuls as a vital basis for establishing a data culture.