With the internet becoming increasingly affordable and accessible, billions of people in the developing world are now leapfrogging traditional consumption patterns and starting to consume online for the first time via smartphones. In this webinar we will discuss the following:
•The rising middle-class consumer and their preference for online shopping via smartphones
•The consumer growth story and how this is paving the way for new internet giants equal to, or even larger than their U.S. counterparts
•How these internet giants including Alibaba, Tencent and MercadoLibre are leading the digital revolution in emerging markets
•Accessing the future of consumption through targeted exposure to the rapidly expanding EM ecommerce sector: Emerging Markets Internet & Ecommerce UCITS ETF (EMQQ)