[Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections
Data. It rules everything around us. From identifying intent signals to engaging your ideal audience, marketers are steeped in collecting, enriching, and sanitizing data to deliver a connected experience. It informs who, what, where and how professionals audiences want to discover insights, learn to solve complex challenges and succeed in making better business decisions. Delivering a point of view that inspires and acquires new customers, is the currency in an economy powered by data.
Join John Dering (ABM Technology and Strategy at Demandbase), Joseph Cole (VP, Marketing at Adroll) and David Pitta (CMO at BrightTALK), as they discuss their learnings and those gleaned from thousands of B2B marketers:
- Data privacy and governance in shaping go-to-market strategies
- Collecting, enriching, and cleansing: Resolving identity and intent
- Content and demand marketing in a data-driven economy
- Acquisition to Attribution: Where data dies in the dark
Join John Dering (ABM Technology and Strategy at Demandbase), Joseph Cole (VP, Marketing at Adroll) and David Pitta (CMO at BrightTALK), as they discuss their learnings and those gleaned from thousands of B2B marketers:
- Data privacy and governance in shaping go-to-market strategies
- Collecting, enriching, and cleansing: Resolving identity and intent
- Content and demand marketing in a data-driven economy
- Acquisition to Attribution: Where data dies in the dark
Recorded
Sep 25 2018
45 mins
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Presented by
John Dering, Demandbase, Joseph Cole, Adroll and David Pitta, BrightTALK
John Dering, Demandbase, Joseph Cole, Adroll and David Pitta, BrightTALK
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![[Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections](https://www.brighttalk.com/communication/336613/preview_1537898537.png)
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[Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections Recorded: Sep 25 2018 45 mins
John Dering, Demandbase, Joseph Cole, Adroll and David Pitta, BrightTALKData. It rules everything around us. From identifying intent signals to engaging your ideal audience, marketers are steeped in collecting, enriching, and sanitizing data to deliver a connected experience. It informs who, what, where and how professionals audiences want to discover insights, learn to solve complex challenges and succeed in making better business decisions. Delivering a point of view that inspires and acquires new customers, is the currency in an economy powered by data.
Join John Dering (ABM Technology and Strategy at Demandbase), Joseph Cole (VP, Marketing at Adroll) and David Pitta (CMO at BrightTALK), as they discuss their learnings and those gleaned from thousands of B2B marketers:
- Data privacy and governance in shaping go-to-market strategies
- Collecting, enriching, and cleansing: Resolving identity and intent
- Content and demand marketing in a data-driven economy
- Acquisition to Attribution: Where data dies in the dark
BrightTALK @ Dreamforce 2018
BrightTALK @ Dreamforce 2018
![[[ webcast.title ]]](/resources/images/diamond-100x75.jpg?v=3ffe4dc7f553c170c6b6ab92529bdeefef1051be)
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- Title: [Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections
- Live at: Sep 25 2018 5:00 pm
- Presented by: John Dering, Demandbase, Joseph Cole, Adroll and David Pitta, BrightTALK
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