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Q4 2018 BrightTALK Community Update - Investment Management

Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.


Throughout 2018, we've had more engagement than ever from across the globe as we think about what our users are watching, what the market has to say, and connect the dots.

This webinar will dive into :
- Audience Composition
- Differences between the US, UK and Global engagement viewing habits
- Understanding what kinds of content see the most engagement
- Companies that are learning and growing most

It will also share the story of a marketer who has been at both large companies and small, contrast the differences, and help marketers understand how to approach a competitive market with a unique selling point.

Simon Mott, Director of Marketing at Han ETF, will discuss:
- challenges & opportunities in large & small companies
- the challenges of the marketplace
- lead scoring & reporting
- the use of webinars in a marketing plan
Recorded Nov 29 2018 40 mins
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Presented by
Simon Mott, Marketing Director, Han ETF| Ryan Ross
Presentation preview: Q4 2018 BrightTALK Community Update - Investment Management

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  • Q4 2018 BrightTALK Community Update - Investment Management Recorded: Nov 29 2018 40 mins
    Simon Mott, Marketing Director, Han ETF| Ryan Ross
    Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.


    Throughout 2018, we've had more engagement than ever from across the globe as we think about what our users are watching, what the market has to say, and connect the dots.

    This webinar will dive into :
    - Audience Composition
    - Differences between the US, UK and Global engagement viewing habits
    - Understanding what kinds of content see the most engagement
    - Companies that are learning and growing most

    It will also share the story of a marketer who has been at both large companies and small, contrast the differences, and help marketers understand how to approach a competitive market with a unique selling point.

    Simon Mott, Director of Marketing at Han ETF, will discuss:
    - challenges & opportunities in large & small companies
    - the challenges of the marketplace
    - lead scoring & reporting
    - the use of webinars in a marketing plan
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  • Title: Q4 2018 BrightTALK Community Update - Investment Management
  • Live at: Nov 29 2018 3:00 pm
  • Presented by: Simon Mott, Marketing Director, Han ETF| Ryan Ross
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