Stop the Scandal: Social Media Supervision for State and Local Governments

Public officials are now trending as the latest “social influencers,” as Twitter, Instagram and Facebook have become the communication platforms of choice. Social media can be useful for real-time government updates and engagement with members of the community. Or it can cause major problems. When used inappropriately, social media can turn into a public relations nightmare and cause potential legal or reputational issues for a government agency. Supervising social media requires a combination of policies and technology to prevent a potential scandal from making headlines — while reducing the time and legal costs to prove a “nothingburger” in the explosion of public record requests. Join our experts to discuss how to: • Create usage policies: Develop legal and reputational policies that clearly define the appropriate use for posting, messaging, and endorsements across social media platforms • Capture and retain content: Capture with message threading and preserve full context to search and rapidly respond to Sunshine Laws, FOIA and Open Record Requests • Monitor social media use: Leverage active and reactive automated review tool to check for compliance to pre-defined policies • Optimize reviews: Determine the effectiveness of your lexicon policies for continuous improvement