Public officials are now trending as the latest “social influencers,” as Twitter, Instagram and Facebook have become the communication platforms of choice. Social media can be useful for real-time government updates and engagement with members of the community.
Or it can cause major problems.
When used inappropriately, social media can turn into a public relations nightmare and cause potential legal or reputational issues for a government agency.
Supervising social media requires a combination of policies and technology to prevent a potential scandal from making headlines — while reducing the time and legal costs to prove a “nothingburger” in the explosion of public record requests.
Join our experts to discuss how to:
• Create usage policies: Develop legal and reputational policies that clearly define the appropriate use for posting, messaging, and endorsements across social media platforms
• Capture and retain content: Capture with message threading and preserve full context to search and rapidly respond to Sunshine Laws, FOIA and Open Record Requests
• Monitor social media use: Leverage active and reactive automated review tool to check for compliance to pre-defined policies
• Optimize reviews: Determine the effectiveness of your lexicon policies for continuous improvement