The State and Local Government Perspective

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Presented by

Rita Reynolds, CTO, National Association of Counties; Robert Cruz, VP of Information Governance, Smarsh

About this talk

Public officials are now trending as the latest “social influencers,” as Twitter, Instagram and Facebook have become the communication platforms of choice. Social media can be useful for real-time government updates and engagement with members of the community. Or it can cause major problems. When used inappropriately, social media can turn into a public relations nightmare and cause potential legal or reputational issues for a government agency. Supervising social media requires a combination of policies and technology to prevent a potential scandal from making headlines — while reducing the time and legal costs to prove a “nothingburger” in the explosion of public record requests.
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For more than two decades, Smarsh has provided its clients with industry-leading technology that allows them to manage the risk and see the value in their communications data. Our capture, archiving, supervision and e-discovery solutions enable our customers to focus on innovation and growth, while seamlessly dealing with communications compliance.