Now You See It, Now You Don't: How To Make Friendly Fraud Disappear

Presented by

Steve Durney

About this talk

Friendly fraud is a huge (and growing) problem. According to Javelin, it doubled in 2018 – increasing from 7% to 15% of all fraud victims. Whether it’s benign or hostile the result is the same: Unnecessary chargeback costs, lost revenue, increasing false declines and a poor customer experience. And that’s just to start! There’s also a long list of hidden consequences that stem from the friendly fraud ripple effect. The difference between then and now? New solutions exist to fight back – and savvy merchants are taking full advantage. Ethoca’s Steve Durney will present the latest industry statistics and predictions for friendly fraud, demonstrate case study results from businesses who are successfully turning the tide, and reveal best practices for those looking to do the same.

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Founded in 2005, Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase transaction acceptance, stop more fraud, recover lost revenue and eliminate chargebacks from both fraud and customer service disputes. Through the Ethoca Network – the largest in the industry – we're closing the information gap between card issuers and merchants. This unique capability makes fraud and customer dispute insight available and actionable in real time. Our suite of services delivers significant revenue growth and cost saving opportunities for thousands of merchants and hundreds of issuers across the globe. This includes the world’s biggest ecommerce brands and largest banks.