Seeing is Believing: How Visual Cues Improve the Payments Experience

Presented by

Keith Briscoe

About this talk

We’re a visual society. Fueled by social media, mobile devices, and other digital trends – we rely just as much on user-interfaces and graphics as we do language to get the information we need. But when it comes to the post-transaction experience (especially the point where cardholders review their statements online), this rich visual detail is sorely missing. The outcome? Soaring cases of friendly fraud resulting from transaction confusion that hurts the customer experience and costs merchants sales, goods, and chargebacks fees. In this presentation, Ethoca’s Keith Briscoe – a payments and fraud expert with over 20 years of experience – will explore how visual information (like clean descriptions and clear merchant logos) in digital banking applications can reduce this growing problem and greatly improve the payments experience and ecosystem.

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Founded in 2005, Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase transaction acceptance, stop more fraud, recover lost revenue and eliminate chargebacks from both fraud and customer service disputes. Through the Ethoca Network – the largest in the industry – we're closing the information gap between card issuers and merchants. This unique capability makes fraud and customer dispute insight available and actionable in real time. Our suite of services delivers significant revenue growth and cost saving opportunities for thousands of merchants and hundreds of issuers across the globe. This includes the world’s biggest ecommerce brands and largest banks.