Enhancing Your Reality: Immersive Travel Experiences
Augmented, virtual and mixed realities offer exciting opportunities to create immersive travel experiences.
What can we learn from the first movers already capitalizing on these technologies in the travel industry? And as immersive onboard experiences become more mainstream, what will be the impact on the inflight environment and services? How do you tackle the cabin design, regulations and crew challenges of seamlessly blending the virtual and real world inflight?
RecordedJul 9 201929 mins
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Credit card fraud continues to rise. As banks try to minimize revenue loss from fraudulent activities, cardholders ability to make transactions are inadvertently declined. One bank used analytics to better identify legitimate transactions and saved $6 million annually through 13% reduction in fraud losses and increased happy customers.
How can a centralized sourcing process deliver savings and efficiencies for a banking organisation?
A leading American multinational investment bank embarked on a procurement transformation journey with SAP Ariba, that improved collaboration and provided 360-degree visibility into their spending and suppliers.
How can banks and financial institutions deliver great experiences in the fragmented digital world?
Successful financial services firms have reputations and brands that convey trust. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
Lakshminarasimhan (Lakshmi) Srinivasan, Global Head and Melanie Alvarez, Head Advisory & Consulting, Blockchain Services, TCS
Blockchain technology is gaining rapid adoption across industries. While traditionally, the technology saw a lot of adoption in the banking and finance sector, it’s relevance has now cut across all industries. In this session, we discuss:
• The strategic impact of blockchain innovations on organizations
• Explain how blockchain can enable not only cost-efficiency but also having positive impacts on key metrics by
creating additional revenue generating opportunities for your organization
• Examples of various innovation impacts on key banking industry use cases with Blockchain implications
• Depict various business models that can be adopted via blockchain and its road-map to success
• Showcase the new ecosystem of tomorrow and its implications to the financial functions across all industries
Rebecca Gaspar, Global Head Content Services, TCS Interactive
You’d be hard-pressed to find an industry that needs content marketing more than financial services. Why? Because truly useful content increases engagement with intangible, mystifying products. Join me for a discussion on:
• Understanding what helps banking customer overcome barriers to entry.
• Using new technology to match content to customers in digital, personalized micro-moments.
• Creating a content strategy and plan that will engage your audience and turn them into customers for life.
• Tracking and measuring the impact of your content marketing efforts to understand the ROI of content.
Mark Nuckols, CoE Lead – Strategy, Blueprint & Process, Salesforce Practice, Enterprise Applications, TCS
Banks today recognize widespread disruption and are making strategic technology investments to stay competitive in the market.
A leading US bank leveraged Salesforce to strengthen relationship with corporate clients and investors though a cloud-based, fully customizable CRM system that gained visibility and predictability into their business and revenue.
Nidhi Srivastava Global Head - Enterprise Agility, Consulting, TCS | Bob Mahler, Partner, Consulting, TCS
The path to successful enterprise agility is not ‘one size fits all’.
TCS' study, Winning Business in a 4.0 World, demonstrates that Agile adoption is on the rise across banking firms. A large number of organizations are adopting Agile to juggle business priorities around accelerated software delivery, improved productivity and changing business priorities. The study also reveals that these banking and insurance firms are also investing heavily in the latest technologies around Cloud, Blockchain, AI, and IoT. To leverage the several approaches and many different entry points calls for a Masterchef @ Agile recipe for a successful Agile Transformation - involving the right combination of 'Five Dimensions' - Operating Model, Ways of Working, Architecture, Culture and Governance.
Kiran Deshpande, Global Head, Presales, Cloud Apps, TCS | Bhavin Khambhadia, Head API Consulting & Solutions, Cloud Apps, TCS
In today's hyper-competitive always connected world, banks have to continuously keep on re-defining their business models to sail the waves of digital disruption.
APIs play an important role not only in inter-connecting internal and external systems but to create a Marketplace-based Ecosystem with partners and fin-techs by securely unbundling and monetizing core data assets and building a platform for Bank-as-a-Service (BaaS).
Gaining cost synergies is a business imperative for all Merger & Acquisition deals.
Investors and shareholders expect M&A deals to create increased financial value which come either from increased revenue or through improved cost basis operating model. While revenue and growth synergies are often only realized once integration is completed, cost synergies can be realized immediately after the deal closure. TCS will explore examples on how some of the world's largest enterprises have realized big and small savings opportunities and how to move from opportunity to the balance sheet.
Santha Subramoni, Head for Intelligent Process Automation, Automation & AI, TCS
From regulatory compliance to risk mitigation, due diligence processes in today's financial institutions are a critical element of client on-boarding.
A multinational investment bank and financial services company automated their manual process for scanning, classifying and reporting on news articles related to their clients (client hits) with an intelligent recommendation engine—reducing the processing time from 1 day to 2 hours, increasing accuracy of information classification and delivering more relevant content to the business teams. Discover their journey to intelligent customer data management.
Anantha Sekar, Global Head, Conversational Experiences, TCS; R Sasirekha, Head - Technology Leadership Guild, TCS
Blurring man-machine interaction boundaries with with truly personalised conversations.
Digital adoption in banking is driving consumer demand for human-like conversations around services, information and consulting. Join this webinar session, to gain insights into real-life scenarios that highlight how conversational AI can enable contextual engagement, quicker resolution, better conversion of lead, simplify complex processes and improve customer experience.
Tapas Nayak, ECM Architect on Cloud, Enterprise Applications, TCS
Leveraging cloud- based document management for better performance and enterprise agility.
Discover how a major Australian financial institution partnered with Tata Consultancy Services (TCS) to design and implement a customized and robust cloud-based document management system with Documentum and Info Archive through a pay-as-you go service offering model, resulting in major cost savings for the organization with improved performance and agility.
Gain insights from Harry Forbes from ARC Advisory Group on how digital twins can improve performance and achieve RoI for power plants. Discover how the TCS IP2™ solution has enabled industry leaders to fuel intelligent power plants by leveraging digital twins.
Lakshminarsimhan Srinivasan, Global Head - Blockchain Services, TCS
Discover how CMOs can leverage blockchain with other digital technologies to create new value.
In the Business 4.0 world, organizations need to shift the mindset from resource paucity to resource abundance. Marketing organizations are in a great position to leverage ecosystems and blend life experiences into customer experiences. Blockchain, along with other key technologies, like AI, AR/VR, 5G, makes that possible. Backed by the power of digital technologies, CMOs can reimagine business model to foster disruptive innovation to the benefit of the enterprise and its customers.
Fabian Birgfeld, CEO & Co-Founder at W12 Studios, a TCS Interactive Digital Design Studio
This session explores the value 5G can deliver above and beyond network speed to brands as well as customers with tangible examples.
5G can enable new content formats that can revolutionize the way people look, learn and engage with surroundings. It can power new platforms that merge the digital and physical to help brands deliver delightful, engaging and a truly customer-first experience. Content creators, broadcasters and service providers can derive immense value from 5G when designing such experiences.
Roger Schins, Salesforce Practice Director Europe, TCS
Discover how Europe’s leading airline leveraged AI to transform the customer experience.
For airlines, winning in today’s digital economy requires successfully competing in the battlefield of customer experience. By integrating omnichannel presence with AI, Europe’s leading airline is creating consistent and continued customer experiences across channels, delighting customers with quick response times, enhanced self-service options, and faster issue resolution across social and other support channels. The journey to CX transformation may seem complex and challenging to navigate. Here’s how this leader is realizing unparalleled success.
Discover how MarTech can empower CMOs to fulfill their digital vision and change the game for the marketing function.
Technology must do more than enable traditional marketing strategies—it has to create, deliver and measure customer experience, and help CMOs embrace a true digital path for marketing strategy and execution.
How to achieve personalization with data collection, being mindful of regulations and customer privacy?
Advancement in data collection, analysis, and AI are making personalized customer interactions more achievable than ever. However, it’s critical for brands to find the right balance between useful personalization and potentially obtrusive overreach. For businesses to gain the trust of users, they must respect their privacy, and be forthcoming about the data they collect and how they use it. This session addresses the benefits and risks of collecting customer data; ways to give users choices for how their interactions are personalized; how to appropriately explain personalization data collection to customers; examples of personalization efforts in the market that consumers have failed; and how customer personalization strategies must account for regulations.
Ponnanna Uthappa, Global Head, Comms & Media Solutions, CBO, TCS
Discover how marketing and supply chain are leveraging data to achieve higher customer focus.
Data has rapidly emerged as the foundational element for innovation, business growth and optimization. By forging strong partnerships across business functions, corporate leaders are reimagining customer experience.
How can enterprises propel their purpose and people forward while fueling profitability and growth? By harnessing deep business insights and the latest digital technologies such as AI, blockchain, analytics, cloud, and the Internet of Things in partnership with Tata Consultancy Services (TCS), the world’s leading companies are delivering positive outcomes for their customers, employees, partners and communities.
Discover the stories and the drivers of success.
Ask a question: BusinessAndTechnologyServices.Marketing@TCS.com
Enhancing Your Reality: Immersive Travel ExperiencesFabian Birgfeld CEO & Co-Founder, W12 Studios - TCS Interactive Digital Design Studio[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]29 mins