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Drive Engagement and Trust with Smarter Content Marketing

You’d be hard-pressed to find an industry that needs content marketing more than financial services. Why? Because truly useful content increases engagement with intangible, mystifying products. Join me for a discussion on:
• Understanding what helps banking customer overcome barriers to entry.
• Using new technology to match content to customers in digital, personalized micro-moments.
• Creating a content strategy and plan that will engage your audience and turn them into customers for life.
• Tracking and measuring the impact of your content marketing efforts to understand the ROI of content.
Recorded Sep 17 2019 29 mins
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Presented by
Rebecca Gaspar, Global Head Content Services, TCS Interactive
Presentation preview: Drive Engagement and Trust with Smarter Content Marketing
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TCS - Business and Technology Services
Real experiences. Impactful insights.

How can enterprises propel their purpose and people forward while fueling profitability and growth? By harnessing deep business insights and the latest digital technologies such as AI, blockchain, analytics, cloud, and the Internet of Things in partnership with Tata Consultancy Services (TCS), the world’s leading companies are delivering positive outcomes for their customers, employees, partners and communities.

Discover the stories and the drivers of success.

Ask a question: BusinessAndTechnologyServices.Marketing@TCS.com

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  • Title: Drive Engagement and Trust with Smarter Content Marketing
  • Live at: Sep 17 2019 2:00 pm
  • Presented by: Rebecca Gaspar, Global Head Content Services, TCS Interactive
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