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Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms

How can banks and financial institutions deliver great experiences in the fragmented digital world?

Successful financial services firms have reputations and brands that convey trust. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
Recorded Sep 17 2019 32 mins
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Presented by
Sajan Jacob, Head - Business Development & Strategy UK & Europe, TCS Interactive
Presentation preview: Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
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  • Title: Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms
  • Live at: Sep 17 2019 3:00 pm
  • Presented by: Sajan Jacob, Head - Business Development & Strategy UK & Europe, TCS Interactive
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