How to write your story and attract the right audience

Presented by

Faith Liversedge, Marketing Expert and Storyteller

About this talk

Communicating the value of financial advice isn’t easy, but it’s necessary if you want to retain clients and attract prospects. Faith Liversedge will show you how to: •Write the perfect story •Decide what you should include on your website •Produce email content and how often to send one •Generate ideas for a blog •Improve your SEO •Create social media content

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We are the professional body for the financial planning profession in the UK. Our remit is to lead the financial planning community towards higher levels of professionalism exhibited through technical knowledge, client service and ethical practice. We are part of the Chartered Insurance Institute group and aligned with its Royal Charter that requires we secure and justify the confidence of the public.