TechCrunch & Onfido: 7 ways to improve customer's identity experience at sign-up

Presented by

Lizzie Laundy, UX Research Lead (Onfido); Charlotte Sferruzza, Product Design Lead (Onfido)

About this talk

Your sign-up flow is crucial in making a good first-impression with new customers. Identity verification is a necessary part of this - it’s how you keep yourself and your users safe - and it doesn’t have to be frictional. At Onfido we pride ourselves in helping our partners craft the best possible user experience for customer’s verifying their identity. It’s how we maximise completion rates, and minimise drop-off. In this webinar, Lizzie Laundy (UX Research Lead) and Charlotte Sferruzza (Product Design Lead) share their top tips for creating great identity flows, with user experience in mind. Watch now to learn: - How to prepare users for identity verification and manage expectations - How to build identity flows with all outcomes in mind - including ‘unhappy paths’ - How cognitive friction can sometimes be more important than number of clicks - And much more!

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Our AI-based technology assesses whether a user’s government-issued ID is genuine or fraudulent, and then compares it against their facial biometrics. That’s how we give companies like Revolut, Zipcar and Bitstamp the assurance they need to onboard customers remotely and securely. Our mission is to create a more open world, where identity is the key to access.