Moving the Entire B2B Customer Experience Online

Presented by

Grace Meldrum, Product Marketing Manager, Salesforce UKI

About this talk

In these unprecedented times of change, the entire customer relationship is moving online. This shift is driving businesses to reimagine how they build trusted relationships and loyalty with customers through 1:1 and 1:many interactions across all digital channels. Despite lockdowns across the globe, consumer and business buying hasn’t stopped. Even new buyers are looking for you in places they haven’t before, with the expectation to replace in-store or in-person experiences with online ones. Digital is one of the most flexible and effective channels to engage with your customers and personalise experiences at scale to meet their demands. But where do you start in your journey to operate in this new world? Join us as we take a look at how the Salesforce Commerce Cloud platform can help you quickly; Move your business online and deploy in just weeks on the world’s #1 trusted cloud and scale with a broad ecosystem Help lower costs by offering self-serve capabilities to customers that free up sales & service reps to focus on what matters most Drive loyalty by arming sales and service reps with a 360 view of customers while delivering 1:1 experiences at scale

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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit