Where Data Leads, Success Follows: Building the Data Driven Supply Chain

Presented by

Deepak Jose, Head of Business Strategy, Mars | Adrian Smalley, Customer Transformation Senior Director, Salesforce

About this talk

Consumer habits have changed, supply chains have been disrupted and organisations have had to pivot traditional methods. More than ever, companies need to be transparent, collaborative, connected, and ultimately more adaptive and resilient. An increasingly connected world offers organisations more and more data that can be used to predict and even pre-empt supply and demand shocks, so organisations can be ready to adapt and be prepared for potential issues. Hear how Mars are using data for a digital-first future and learn how advanced analytics, AI and automation can unlock a truly complete, cohesive and connected understanding across every aspect of your supply-chain.

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (109)
Subscribers (15096)
Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.