Opening Keynote: Delivering Growth in the Digital Imperative

Presented by

Tiffani Bova, Salesforce | Musidora Jorgensen, Salesforce | Andy Butterfield, Salesforce

About this talk

If the world didn't fully understand the power of digital, the pandemic ensured we got the message. Forced out of our comfort zones, businesses across the UK and Ireland were forced to react fast - using the online world as the lifeline to conduct business. But now we are living in the new normal, it’s time to be proactive and continue building on the new methods we’ve created to engage with our customers as we plan for growth in this digital age. Join us for our keynote session where we’ll be discussing how to ‘Deliver Growth in the Digital Imperative’ with special guest, Growth and Innovation Evangelist, Tiffani Bova. We’ll discuss why digital transformation has never been more important, the new standards of customer engagement and why we won't be going back to 'normal' anytime soon. You'll learn how to; - Leverage technology to engage with consumers, whilst building long-term digital relationships - Think about the entire customer journey and show up on every channel consistently - Drive employee initiatives that keep them engaged and fuel innovation

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