Name: Build from Anywhere - Create Complete Experiences with Platform
Start: 2021-08-19T10:15:00Z
End: 2021-08-19T10:15:12.000Z
Location: BrightTALK
Rating: 5

Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.

AI is transforming the way we work – empowering us to access knowledge, enhance productivity, and focus on what truly matters in the long term.  

According to the Slack Workforce Index, 54 % of employees in Germany and 41 % worldwide see AI and automation technologies as a key advantage for streamlining tasks.

Join Sohom Paul, Director of Product, Slack AI and one of the visionaries behind Slack’s AI solutions, in this Pioneers of Change session with Verena Pausder. Discover how Sohom brought Slack AI from prototype to market in just six months and gain a behind-the-scenes look into the challenges, benefits, and surprises of developing an AI product. 

In this session, Sohom will share his personal passion for AI, provide actionable insights into building AI-powered tools, and explore what employees can expect from the future of work with AI as well as the evolving workplace skills and mindsets needed to thrive in the AI era.

Things you’ll learn:
- Learn how AI products are conceived, developed, and launched
- Discover practical ways AI can simplify and enhance daily work
- Gain inspiration for embracing AI as a force for positive change in the workplace

Pioneers of Change with Sohom Paul: Unlocking the Power of AI at Work

AI agents can be powerful, but their use necessitates the creation of accountability mechanisms and collaboration frameworks.

Trust in AI systems is crucial, and it is important to design AI systems in a way that ensures data security, content safety, and transparency. As AI agents become increasingly prevalent in our lives and workplaces, there is a need for designing AI agents that are accountable, trustworthy, and collaborative.  Establishing guardrails to control the actions of AI agents is essential to prevent them from overreaching or executing actions they have not been allowed to perform.

Originally presented at Slack City Tour London, join this webinar to hear an unbiased view from Franny Hsiao, Distinguished AI Architect at Salesforce.

Things you’ll learn:
- The role of AI agents in our lives and workplace
- Need for designing accountable, trustworthy, and collaborative AI agents
- The importance of establishing guardrails to safely deploy, use and trust AI

Enhanced AI Agency: Accountable, Trustworth and Collaborative (Italian Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative (Spanish Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative (French Subtitles)

In this session, Andy Butterfield, Salesforce's Customer Experience Lead, explores what the future looks like for customer and employee experience. How by embracing digital coworkers, the capabilities of your organisation grow exponentially. And, what the key considerations are for that. 

Andy introduces a model that provides an innovative approach to resolving complex problems. The model also offers insights into how it can facilitate behavioral change within an organization. 

From interviews and analyst findings with those who have already embarked on their AI journey, Andy highlights three key lessons from the Gen AI perspective. These include the main obstacles that CEOs and CIOs face in terms of skills and ROI expectations. The crucial planning required to address potential risks related to data, and the importance of looking at value-added beyond just time savings, instead considering the overall impact of AI in enhancing selling and customer service.

Join this session from Slack City Tour Amsterdam, to hear Andy also discuss the underlying themes of the Future of Digital CoWorkers; AI-driven, effortless, and constantly improving. 

Things you’ll learn:
- What can we learn from the behavioural science “EAST” framework?
- Three common lessons learnt from companies on their AI journey
- How the level of GenAI skills required will depend on whether you decide to buy, configure, or build
- How to start, ramp or lead your organisations AI journey

The Rise of Digital Coworkers

If you’ve ever wondered how to get more done with less, you’re in luck. With Slack’s Workflow Builder tool, nearly 1 million Slack users worldwide are creating time-saving automated workflows without having to write a single line of code.

Slack’s Workflow Builder lets you streamline processes, eliminate manual errors, reduce context switching, and free up valuable human capital to focus on what truly matters: innovation and growth. Best of all, anyone, regardless of their technical background, can deploy it with just a few clicks.

Join this upcoming webinar to learn more and see Workflow Builder in action. You’ll also hear from Mark Burgess, the CEO of Credit Union 1, about how his company is empowering its employees to automate work in Slack and reach their most productive potential.

Things you’ll learn:
- How to create powerful automated workflows with out-of-the-box templates
- Our favorite automated workflows that we use at Slack and Salesforce
- Hear from Credit Union 1 about how employees are 20% more efficient thanks to a workflow that automates customer handoffs

Automate work and save time with our no-code Workflow Builder

Workplaces are struggling to equip their employees with the information they need to use AI effectively. What tools are permitted? How should employees be trained? What needs to be communicated when AI is used? In this webinar, we’ll talk with top researchers to learn what individuals, teams, and leaders can do to prepare their workforces for the new world of AI.

Things you’ll learn:
- What the research shows about how AI will change the way we work
- Common challenges in reskilling workforces to incorporate AI
- Tactics for training your workforce to use AI more effectively

Featured speakers:
- Christina Janzer, Sr. VP, Research and Analytics and Head of Workforce Lab, Slack
- Haoqi Zhang, Associate Professor of Computer Science, Northwestern University
- Lilach Mollick, Co-Director of the Generative AI Lab at Wharton, Director of Pedagogy at Wharton Interactive, University of Pennsylvania
- Gerald Kane, Department Head, C. Herman and Mary Virginia Terry Chair of Business Administration and Professor, Department of Management Information Systems, University of Georgia

(Re)skilling the Workforce with AI

Ever wonder how we at Slack use Slack? For us, it’s where teams collaborate and connect, leaders engage, and culture comes to life. We use channels to distribute clear, concise communications across teams, departments, and geographies — for those seated at desks or out in the field. We write and format messages that are optimised for scanning and search. We make the most of Slack’s native features to create effective, engaging communications. And of course, we’re never afraid of using emoji.

Learn how to use Slack the way Slack does, for your audience — wherever they might be. This webinar will demonstrate how your organisation can become more informed and connected by using Slack for employee communications.

Things you’ll learn:
- How to establish a focused channel strategy to target key audiences
- How to write for Slack — and how this differs from other platforms
- How Slack features like canvas, clips, and workflows can elevate your communications

Slack for Employee and Frontline Communications

Enhanced AI Agency: Accountable, Trustworth and Collaborative (German Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative

Join this session from Slack City Tour Berlin to hear directly from Slack AI, Director of Product, Sohom Paul, to learn more about Slack’s AI capabilities.

According to Sohom, time is our most valuable asset in both our personal and professional lives. However, we often waste it sorting through excessive amounts of information. Discover how Slack can alleviate the burden of information overload and the struggle of locating information in the workplace. By consolidating all data in a single platform, Slack facilitates rapid access to answers to inquiries. 

The session covered Slack's security features and how the future of work will be shaped by the integration of AI, Agentforce in Slack, and third-party agents. The integration of Salesforce's Agentforce into Slack will revolutionize the way people work. Users will be able to interact with agents to accomplish tasks. Sohom shared his vision for Slack's evolution. He believes Slack will become an AI-based operating system for work, rather than just a messaging app.

Things you’ll learn:
- How the future of work involves collaborating and co-creating with AI agents
- Reduce the time spent on information gathering by providing contextual and relevant information
- How Slack AI ensures the privacy and security of user data
- By integrating Salesforce agents and third-party agents into Slack, you can further enhance work efficiency and collaboration

Work with AI and Agents in Slack to Transform your Work Success (Italian Subtitles)

The concept of “work” is going through a big inflection point. The way we work is changing. The current work environment isn’t working. Employees are overwhelmed by information and applications. Knowledge workers use 11 to 25 applications daily. This makes them feel lost and spend more time on auxiliary tasks than actual work. It’s hard for employees to be efficient and effective when they have to use so many unconnected applications.

AI has the potential to dramatically improve productivity and efficiency. In fact, by 2030, it’s estimated that 80% of project management tasks will be automated. To take advantage of these benefits, we need to do more than just adopt new technology. We need to change the way we work.

Listen in to this session from Slack City Tour Amsterdam, to hear from Mike Rawson, CIO of citizenM on how they use Slack across various lines of business, how the company transitioned property management systems in just weeks instead of months, and how Slack has played an instrumental role in the Value Driven Agile approach Mike has developed. 

Things you’ll learn:
- The current state of work and its challenges
- What is the potential of AI and technology in the future of work
- citizenM's digital transformation journey and use of Slack

The Future of Work: Human-Centered, AI-Powered (Italian Subtitles)

Work with AI and Agents in Slack to Transform your Work Success (Spanish Subtitles)

The Future of Work: Human-Centered, AI-Powered (Spanish Subtitles)

Getting work underway is often the hardest part. Before beginning an important task, you have to know where to start and how to get it to “done.” But if you’re spending time figuring this out, you’re slowing down progress. When teams have all the tools, data, people, and processes they need in one place, they’re able to hit the ground running and be set up for long-term success.

In this on-demand webinar, you’ll learn more about Slack templates, which help you start and scale projects, programs, and processes across your organisation.

Things you’ll learn:
- How templates help you standardise and scale processes
- How every line of business can benefit from templates
- How to use templates

Move Work Forward Faster with Slack Templates

When was the last time you searched for critical work information only to spend too much time looking across systems and coming up empty-handed?

You’re not alone, in fact 47% of digital workers struggle to find data or information to perform their jobs effectively.[1]

Your company data is scattered everywhere. Some of it is structured, like CRM or transactional data, while some of it is unstructured, like documents, decks, or messages. How do you keep up and sift through all the noise to get your job done? AI in Slack can help.

When unstructured data in Slack, structured data from CRM, and insights from agents all come together inside Slack, organisations are sitting on a wealth of data and information. Right in Slack, you can harness all this data with AI, and use it to find and prioritise information easier, unlocking your productivity potential.

Join this webinar to learn more about Slack’s latest AI innovations. We’re introducing three powerful updates to AI in Slack that empower teams: new Slack AI features, Agentforce in Slack, and third-party agents.

¹Gartner, “AI in Organisations” Survey 2022

Things you’ll learn:
- How to improve your productivity with simple, one-click AI solutions
- How to query your Salesforce records right from Slack
- How to enable AI on a secure, trusted platform

Work Faster Than Ever Before with New AI Innovations in Slack

Unlock the full potential of Slack to enhance your team’s communication and collaboration. Effective internal communication is crucial for aligning teams, fostering collaboration, and building a strong company culture. In this webinar, we’ll dive into the best practices for using Slack and share actionable tips to help you optimize its features.

Things you’ll learn:
- Building a solid foundation for internal communication in Slack
- How Internal Comms teams are leveraging Slack's features to their fullest
- Ideas for strengthening the connection between leadership and employees

Mastering Slack for Seamless Internal Communication

Work with AI and Agents in Slack to Transform your Work Success

Learn from Jonathan Beeston, Product Marketing Director, EMEA, Salesforce, about how Salesforce CDP helps you build your own single source of truth, get a complete view of your customer, and action data in a more trusted way.

Unify All Your Data - from Anywhere - to Make Every Marketing Moment Smarter

It’s a new world and a new normal, and we’re not going back to the way things were. We’re all-digital. We’re working from anywhere and serving customers everywhere and to succeed, we have to embrace new ways of operating. Join Jason Finbow, AVP, Service Cloud, Salesforce, for an insightful session in which we will share what the future of Customer Service looks like in this grand reopening of the Society You will learn how modernising your contact centre, automating your digital service and scaling your field service operations will make every customer engagement more valuable and empower your service employees to quickly help your customers. We’ll show you how the latest Customer 360 innovations, including our reimagined Service Cloud, is accelerating digital transformation for customers. It’s a session you don’t want to miss.

Service from Anywhere - Powering the Great Reopening with Service Cloud 360

69% of customers now expect seamlessly connected experiences across their buying journey. This episode will show you how to meet your shoppers where they are, with fast, engaging customer journeys and experiences on Salesforce Commerce Cloud. Hear from Christy Sports VP of Digital, Harvey Bierman on how they engaged their customers beyond the “buy” button with Salesforce Order Management, and we'll walk you through a demo. Drive innovation across any channel with Headless.

Christy Sports share how they Deliver Customer-Centric Experiences

Coming out of a year of disruption, sales leaders we speak with are asking how to regain visibility and control over their revenue. Without a benchmark for 2021 or year-over-year comparisons, uncovering areas of opportunity and driving execution is challenging, but our team is here to help.Join Salesforce speakers Amanda Guidi, EMEA Product Marketing Manager, Sales Coud andd Katie Campbell, Product Marketing Manager, Sales Cloud, in this session to learn how you can measure and manage revenue performance across every channel with easy ways to automate data capture, get smart about pipeline management, and create a data-driven forecast with Sales Cloud.

How to Drive Predictable Revenue Performance from Anywhere with Sales Cloud 360

PCI is blazing a trail in the pharmaceutical supply chain to benefit patients, as part of a three-year digital transformation strategy that is already differentiating PCI and providing real and measurable returns. Learn how PCI is digitizing its core processes with Salesforce, which has allowed the company to meet the challenges of the past year, accelerate drug and vaccine development, enrich client experiences and leverage insights to fuel growth, to help improve patients’ lives.

Key Takeaways:

● Hear from Tim Roberts, VP Global Sales, PCI Pharma Services about how the company is rapidly innovating to keep up with the “new normal,” increasing its efficiency and agility to bring life-changing therapies to patients faster
● Learn how PCI is making a global impact, playing a key role in the commercial launch of 50+ new therapies annually and currently supporting 30+ COVID vaccination trials
● See a live demo to visualise how PCI has leveraged the Salesforce Platform to support its digital goals and increase speed to market

PCI Increases Speed to Market for Life-Changing Therapies with Salesforce

Director of Operational Services Tessa Fayers shares how Thames Water is delivering a completely new way to engage with customers and empower employees to deliver a step change in a large customer service organisation.

Key Takeaways:

● Creating an amazing service - getting the team right
● Discover Thames Water’s Learning Journey
● See the service in action - proudly presented by Amelia Thompson, Chief Product Owner, Thames Water

How Thames Water is Revolutionising Customer Service with Empowered Employees

COVID-19 is impacting every part of business, from where we work to the way we measure success. Now more than ever, data is the key to smarter and more effective decision-making to move forwards and provide your business with new opportunity. 

High tech products are more connected than any other industries. Your customers expect to access data-based insights in every app and product they use to make smarter decisions. With the power of Tableau you will bring new ways for your customers to use, understand, and gain even more value from your product offerings. 

Join Steven Hubert Senior Regional Vice President, High Tech, Salesforce, in this session as the Tableau team share how you can:

● Deliver interactive visual analytics that empower your customers and drive product adoption. 
● The value data brings to the entire sales organisation

Smarter Decisions for High-Tech? The Answer's in Your Data

Digitalisation is no longer an option but an imperative for SMEs that want to grow and succeed in the new world of work. 

Never have we known a world to so heavily rely on all things digital to operate and better serve customers, and this brings a host of opportunities for Small Businesses. Join us as we look forward to what comes next for SMEs looking to grow, explore how small businesses can continue to enhance their customer experiences and hear insights from Louise Hill, Co-founder and COO of trailblazers gohenry, as they share the strategies they've put in place to ensure continued and future growth.

In this session you will learn:

● What are the opportunities for Small Business in the new, work-from-anywhere world? 
● How to get started with digitalisation for growth
● How gohenry digitised to fuel growth and put the customer first

Back On The Fast Track - What's Next For SMEs?

The pandemic has served as an accelerant, supercharging a pivot to client-centricity and rethinking how you serve your employees. Organisations have the ability to reinvent themselves for the all-digital, work-from-anywhere world.

Now as businesses begin to return to the office, we will discuss the challenges of the firms/organisations and peoples’ roles during this period, plus provide a lens on the future, culture, digital processes & tools. 

Tune into this session featuring Louis Roman, Interim CMO, Freshfields, to learn:

● Best practices on how to stay ahead of the competition 
● How to grow the business while looking out for your employee's best interests
● How important it is to focus on your client experiences

Freshfields: The Future Client Experience, Now

Manufacturing is transitioning to customers who require optimized experiences across channels like dealers, distributors, and digital commerce. These experiences are driven by moments that matter to your customers. Join us and special guest Nick Wojdyla, Director of Digital Marketing, Cummins to learn how Salesforce empowers your ability to drive these memorable experiences.

High-Value Customer Experiences in Moments That Matter

If you're operating in the Insurance market, it's no secret that customer-centricity can feel out of reach. Thanks to decades of complexity, it's become a difficult feat to deliver trust, transparency, and convenience for the Insurance customer. 

Big Data and the new opportunities presented are hugely exciting for the industry, many of whom are investing heavily in new data analytics and mining capabilities in search of untapped organic growth potential. 

In this session featuring Noel Butwell, CEO, Adviser Platforms, Standard Life Aberdeen and Christopher Carlton, Director, Sedgwick Repair Solutions, UK, you'll learn:

● Insurance-specific priorities for 2021 and beyond
● How you can navigate the new digital landscape 
● How to find your untapped growth potential

Customer-Centricity For The Insurance Industry

Customers across every industry are looking for digital-first relationships, and companies are accelerating transformation initiatives to keep up. Join this session with DAZN Chief Subscription Officer, Ben King, to learn how they are disrupting the media landscape launching new revenue streams with a direct to consumer model to drive explosive growth. 

In this session you will learn:

● How to accelerate to a customer-centric, digital first approach
● How to disrupt and win the battle for audience attention and retention

The Future of Media: Becoming a Digital Disrupter

The last 18 months have caused a shift for everyone in what they value in life. How do you attract, engage and retain the best talent in this new, work-from-anywhere world? Nabila Salem, President of Revolent Group, talks about how they are engaging their employees, developing talent and supporting the ecosystem as a whole. 

In this session you will learn: 

● How Revolent is rethinking the possible with talent development 
● How employee engagement leads to loyal customer relationships and business growth 
● Revolent's view of the future of the Salesforce ecosystem, and how they navigate it

Engage and Develop Your Employees in a Digital World

Every digital transformation at its core is a data transformation. But where do you start? Hear how Rail Delivery Group have unlocked, analysed, and empowered employees to act on data. Joining us from Rail Delivery Group are Mark Hemsley, Architecture Practice Lead and Toby Ayre, Head of Data and Analytics.

Join this session to learn: 

● How Tableau and MuleSoft can help build a culture of data and integration
● How to put your data at the centre of your business strategy

Building a Data and Integration Culture

Change is inevitable. To future-proof your organisation and outmanoeuvre the competition you need to unite teams around the same client data. 

In this session you'll learn from Jeff Parker, CEO of Worldfirst on how they have empowered their people and delivered faster innovation. They'll share their top tips for making faster business decisions to take advantage of opportunities and grow, all while working remotely.

What you will learn:

● How to unlock client-centric growth across channels
● How CRM is no longer 'just for sales'
● How you can work smarter, not harder, with one view of your client relationships

Customer Focused Growth With Personalised Digital Engagement

When change is constant how does the strongest FMCG company in the world create a roadmap around the customer? Learn from Dany Krivoshey, Head of Analytics and Customer Experience, how Unilever was able to stay agile whilst successfully bringing the entire organisation on a journey to support their customer success. Also, hear about the impact they delivered and the technology that helped to enable this.

In this session you will learn:

● How a strong vision and brand purpose is critical to stay ahead
● How customer-centric processes drive efficiency and growth
● What resilience looks like in the future for Unilever

Operational Resilience and Excellence

2020 accelerated the shift to digital engagement, and today’s digital first customer now expects an experience that’s connected, consistent, and personalised, across any device, any channel, any time. Forward thinking companies like Studio Retail, want to stand out amongst the crowd, and are re-imagining their concept of relationships around the needs of the digital-first customer. We will be joined by Studio Retail's Craig Elwell, Product Manager Digital Development and Ann-Marie Spencer, Head of Customer Service Change.

In this session, you'll learn:

● How brands and businesses must adapt to changing expectations of the connected customer
● Why a Single Customer view is key to deliver elevate consumer experiences
● How experience is your new brand differentiator

Customer Expectations? Ever evolving. Here's How To Adapt.

Salesforce Live

The Salesforce Platform is a single, secure, and scalable platform which Salesforce applications are built on. It enables you to go digital, fast, and build or use apps to transform your business. 

Join Patrick Stokes, EVP and GM, Platform, Salesforce, to learn how to:

● Build unified experiences with low code
● Combine low code with other developer tools
● Use the latest Salesforce Platform innovations

Build from Anywhere - Create Complete Experiences with Platform

Application Development

Cloud Integration

Cloud Platform

Cloud Service Providers

commerce

Digital Transformation

Innovation

Marketing

Services

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Build from Anywhere - Create Complete Experiences with Platform

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About this talk

Salesforce EMEA