Customer Expectations? Ever evolving. Here's How To Adapt.

Presented by

Amelia Cohen, Salesforce | Craig Elwell, Studio Retail | Ann-Marie Spencer, Studio Retail

About this talk

2020 accelerated the shift to digital engagement, and today’s digital first customer now expects an experience that’s connected, consistent, and personalised, across any device, any channel, any time. Forward thinking companies like Studio Retail, want to stand out amongst the crowd, and are re-imagining their concept of relationships around the needs of the digital-first customer. We will be joined by Studio Retail's Craig Elwell, Product Manager Digital Development and Ann-Marie Spencer, Head of Customer Service Change. In this session, you'll learn: ● How brands and businesses must adapt to changing expectations of the connected customer ● Why a Single Customer view is key to deliver elevate consumer experiences ● How experience is your new brand differentiator

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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.