Customer Focused Growth With Personalised Digital Engagement

Presented by

Bryony Walsh, Solution Engineer, Salesforce | Jeff Parker, CEO, WorldFirst

About this talk

Change is inevitable. To future-proof your organisation and outmanoeuvre the competition you need to unite teams around the same client data. In this session you'll learn from Jeff Parker, CEO of Worldfirst on how they have empowered their people and delivered faster innovation. They'll share their top tips for making faster business decisions to take advantage of opportunities and grow, all while working remotely. What you will learn: ● How to unlock client-centric growth across channels ● How CRM is no longer 'just for sales' ● How you can work smarter, not harder, with one view of your client relationships

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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit