6 Guiding Principles to Maximise CRM Adoption

Presented by

Joanne Shearer, Principle Success Manager, Salesforce | Zoe Jarvis, Senior Principle Success Manager, Salesforce

About this talk

What can you do to get your team on board? Join us to learn the guiding principles to maximise CRM adoption, where we'll share specific examples of how to put these principles into action. Join this session to learn: - How to prepare for success - How to bring users along on the journey - How to celebrate great adoption

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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.