Inside three retailers ‘bringing the magic back’ to stores

Presented by

Graeme Moran, Acting Editor, Drapers

About this talk

"The pandemic has accelerated numerous trends and shifts in the fashion and retail sector, and fuelled debates and reignited discussions around the role and relevance of stores in how customers will shop after the pandemic and beyond. Retailers are going to have to make some bold decisions. As today’s digitally driven, convenience-focused customers become ever more demanding, stores need to evolve, innovate and rewire for the future. From innovative new technology, elevated customer service and clienteling opportunities, through to meaningful experiences and upping the productivity of staff, The UK Fashion Bible, Drapers & Salesforce invite you to watch this exclusive mini-documentary exploring the best in retail innovation, cutting edge shop design and the latest trends for store strategy. In this video we take you behind the scenes of three industry-leading stores, from high end to high street: ● Luxury retailer Browns new Brook Street store, powered by parent company and online giant Farfetch ● Global sportswear leader Adidas and its ‘local’ Oxford Street flagship ● Zara’s connected ‘digital store’ and new, industry-leading Store Mode functionality"

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (108)
Subscribers (13567)
Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit