Name: Get ready for generative AI in marketing!
Start: 2024-09-24T10:00:00Z
End: 2024-09-24T10:00:23.000Z
Location: BrightTALK

Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.

Learn how Salesforce Platform can elevate your data security posture to minimise exposure to data risks.

You will learn how your organisation can implement a robust Data Loss Prevention (DLP) strategy to help you quickly identify vulnerabilities, enhance compliance, and safeguard sensitive data.

Discover how to build a comprehensive DLP framework to:
- Strengthen your security posture
- Get alerted to suspicious activity
- Safeguard data in development environments
- Ensure rapid data recovery

From Risk to Resilience: Mastering Data Loss Prevention With Salesforce

Learn how to activate the productivity benefits of AI agents by unifying your enterprise data across Salesforce, data lakes, warehouses, and business applications.

You will learn how Salesforce Data Cloud connects your systems to deliver unified and harmonised data—so you can activate AI agents across teams and processes with Agentforce, boosting business productivity and growth.

Listen in if you want to.....
- Overcome fragmented data to create unified 360 customer profiles
- Democratise unified and trusted data across your enterprise
- Activate your data to transform into an agent-first enterprise
- Deploy AI agents for decision-making, streamlined operations and enhanced insights

Activate AI Agents With Unified and Trusted Enterprise Data

Unlock the full potential of your commerce strategy by leveraging the power of Data and AI. In today's competitive landscape, understanding customer needs and overcoming data challenges are paramount for sustained growth.

This insightful webinar will guide you through the essential strategies to not only meet but exceed your revenue goals.

Topics include:
- The 2025 Retail Holiday Planning Guide: We’ll look at the state of the Market as we prepare for peak season, and explore smarter product recommendations, happier shoppers, and a little help from AI.
- The current state of data and the common customer challenges businesses face, presented by Astound.
- A comprehensive introduction to Commerce Cloud and Data Cloud, demonstrating how these powerful platforms integrate to drive results.
- An engaging demo showcasing practical applications and future capabilities that will shape the next generation of commerce.
- Compelling use cases that illustrate successful implementations and their impact on revenue growth.
- Harness advanced analytics and artificial intelligence to optimise customer experiences, streamline operations, and ultimately significantly increase your commerce revenue.

Grow Your Commerce Revenue in Peak Season with Data & AI

Learn how innovative AI by Salesforce can help service leaders overcome challenges including high agent turnover, overwhelming contact volume, and slow issue resolution.

You will learn how to apply new innovations in generative AI in critical service processes. Our product experts will demonstrate a real-world AI framework to help you evaluate and transform your customer experience.

Listen in if you want to:
- Better understand service strategy patterns
- Develop an effective channel strategy to engage your customers
- Make targeted AI investments that enhance customer outcomes

A Practical Guide to Transform Your Service Experience with Generative AI

Customer service has come a long way—from call centres and scripted responses to real-time, personalised support across multiple channels. But as customer expectations continue to rise, delivering high-quality service every time has never been more critical. Today’s customers expect fast, intelligent, and seamless interactions, and businesses that fail to keep up risk losing loyalty.

The key to meeting customer demands? AI + humans working together. AI helps service reps move faster and work smarter—without sacrificing the personal touch that builds trust and customer loyalty. But how can service teams embrace AI while ensuring quality, consistency, and exceptional customer experiences?

- See how AI-powered service creates personalized, step-by-step action plans for service reps
- Learn how to get started quickly and see real impact
- Ask your hard-hitting questions during a live Q&A with product experts

Agentforce for Service: The Ultimate Sidekick for Smarter Service and Happier Customers

Sales teams face immense pressure to hit higher targets with fewer resources. Join this live webinar to learn how innovative sales organisations use Salesforce Sales Cloud to achieve ambitious sales targets more efficiently with CRM + Data + AI.

You will learn real-world and actionable strategies to:
- Maximise Value from Your Current Sales Cloud Investment: Learn how to unlock hidden potential in your existing subscription and drive greater returns.
- Reduce Overhead: Learn how consolidating your sales tech stack can cut costs and streamline operations.
- Empower Your Sales Team with AI: Infuse AI into the sales cycle to free up sellers from mundane tasks and increase productivity.

3 Ways to Sell More and Cut Costs With Salesforce Sales Cloud

We sat down with Matt Cross, CIO at Places for People, to talk about the innovative ways that data is being used across the built environment industry, and how the advancements in data analytics, and AI can drive more efficient and impactful outcomes across the community.

How Data Driven Innovation is Shaping the Future of the Build Environment Industry

Join us for an exclusive coffee-break webinar designed specifically for the Professional Services industry. Our team of experts will guide you through the process of becoming more insights-driven by leveraging data and AI directly within your CRM. Discover how to make smarter decisions, powered by AI, and better understand your clients' needs.

How to Unlock the Power of Data & AI in the Professional Services Industry

Did you know sales professionals estimate they can save 4.5h a week thanks to generative AI?

While the benefits of Sales AI are clear, addressing the complexities of trust and adoption present significant challenges.

Need help navigating AI for sales? Watch this webinar and:

Dive into the most promising use-cases and benefits of AI for sales.
Discover the latest Sales AI innovations, including Einstein Copilot for Sales.
Experience a live demo of Sales Cloud’s built-in, trusted AI capabilities.

Featured speakers:

Kieran Grennan,Account Solutions Engineer, Salesforce

Oliver Williams,RVP, Sales, Salesforce

Your Sales AI Playbook: Opportunities, Strategies, and Use Cases

We sat down with Elizabeth Skinner, Marketing Director, NewDay Cards, and Jo Pettifer, VP Marketing, Salesforce to discuss the State of Marketing Report insights and specifically how marketers are:

Evolving priorities in the face of economic uncertainty
Preparing for the retirement of third-party cookies
Removing silos to enhance the customer experience
Innovating to meet evolving customer needs
Speakers Include:

Jonathan Beeston, Director PMM, Marketing Cloud, Salesforce

Jo Pettifer, VP Marketing, Salesforce

Elizabeth Skinner, Marketing Director, NewDay Cards

The State of Marketing Webinar

In today’s economic climate, companies of all sizes have to find ways to do more with less. In this session, we'll be joined by PayCaptain a trusted, cloud-based startup which transforms payroll experiences.

Come along to learn how you can get 27% faster automation of your business processes with CRM to drive efficient growth, while maximising your customer relationships.

Back to Basics: Do More with Less and Drive Efficiency in your SME Business

Learn how Tableau is leveraging generative AI to reimagine the future of data analysis and insight consumption at scale—so every person can unlock key business insights faster and smarter.

In this webinar, you'll see how Tableau’s major AI innovation—Tableau Pulse—enables users with a conversational analytics experience that feels like a Q&A to optimise how you unlock insights and make business decisions.

Tableau Pulse lowers the barrier to data by predicting users’ questions, providing insights in plain language, and delivering a newsfeed experience of key insights directly into your flow of work.

Watch now to learn how generative AI with Tableau will help you:

Unlock business insights fast—even if you have no technical data skills
Ask and answer questions via a conversational analytics experience
Get smart, personalised insights delivered directly to your flow of work
Automate data analysis, prep and governance with a trusted, ethical foundation

Innovate for the Future With Generative AI

Artificial intelligence is rarely out of the news. But for all the splashy headlines and bold claims there remains plenty of quiet scepticism across brands themselves.

According to a 2023 poll of UK business leaders, more than one in three (35%) believe AI is too expensive to implement, 33% say they don’t have the time to accommodate it and 33% say they simply don’t have the internal skills within their team to make use of it.

So, what’s the reality?

In this Grocer Vision webinar, our expert panellists will explore the current potential of AI for consumer goods brands in 2024 and the exact use cases where it offers the most value. They’ll bust myths around the costs, resources and internal skills required, and suggest practical ways that brands can get started with integrating AI tools into their business.


Speakers:

Adrian Smalley, Consumer goods transformation senior director, Salesforce
Laia Collazos, Chief data & analytics officer, CCEP
Shelley MacIntyre, General manager & chief marketing officer, Allplants
Carl Carter, SVP of media & analytics, Circana

Are FMCG brands making the most of AI's potential?

Lenders of all shapes and sizes are exploring the potential of automation and big data to enhance the onboarding experience for both consumer and business borrowers.

In this webinar, we discussed actionable steps for lenders to get their houses in order and start harnessing the power of automation, while addressing the balance of speeding up onboarding without compromising security, and spotlighting methods to boost operational efficiencies.

Moreover, our guests explored how advanced data analytics could pave the way to broader financial inclusion, aiding lenders in better aligning with their customers' financial goals.

Step into the future of lending with us!

Exploring AI and other innovations for lenders

The automotive industry is in the midst of a historic digital transformation. Now, more than ever, companies need to harness data and AI to accelerate innovation and enhance customer experiences.

But for automotive companies, the pressure to maintain profitability is intense as R&D investments, global competition, and environmental initiatives threaten margins.

Join this webinar to hear from our industry experts, customer and guest speakers as they discuss how AI is transforming Automotive and how you can get started with Salesforce’s newest innovations powered by CRM + AI + Data + Trust.

Hear Jonathan Keighley and James Baggott (Founder and Editor-in-chief, Car Dealer Magazine) discuss the automotive trends for 2024 including the impact of AI and how cultural change will unlock the power of new technologies.
Get inspired by Sarah Vivian’s fireside chat with Andy Garrett (CIO, Lookers) on their AI journey and the opportunity in AI for automotive.
Learn from Matthew Simpkins and Paul Hutchinson on where to start with AI & where to get the data, find out common use cases and see a demo on Salesforce’s generative AI features for automotive companies.

Demystifying AI in Automotive - How to get started

Tableau Pulse is the right ally for this mission

It is reported that 70% of business users do not have access to relevant information in order to make data-driven decisions. 

Tableau Pulse is designed to reimagine this, and is built on the concept of providing key metrics and insights in the flow of work. 

This session will help you understand:

How to create metrics
How to ensure they are created using trusted data
What makes a good metric, to get the business users pulses racing!

Tableau Pulse: Pulse leveraging metrics

Marketers benefit greatly from generative AI. The new technology not only changes the way we work - AI saves time and money and ensures growth and innovation in all areas of marketing.

Learn how to get your AI initiative on the road with the winning formula CRM + AI + Data + Trust.

Topics include:

Prepare for the use of generative AI
Predicative AI accelerating the adoption of Generative AI
Strategies and best practices for introducing AI tools
Marketing-specific AI use cases with Einstein

Get ready for generative AI in marketing!

Customer Engagement

Salesforce

Marketing

Marketing Analytics

Data Analytics

Marketing Automation

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Get ready for generative AI in marketing!

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About this talk

Salesforce EMEA