Presented by
Salesforce UK
Get ready for generative AI in marketing!
About this talk
Marketers benefit greatly from generative AI. The new technology not only changes the way we work - AI saves time and money and ensures growth and innovation in all areas of marketing.
Learn how to get your AI initiative on the road with the winning formula CRM + AI + Data + Trust.
Topics include:
Prepare for the use of generative AI
Predicative AI accelerating the adoption of Generative AI
Strategies and best practices for introducing AI tools
Marketing-specific AI use cases with Einstein
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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.